Bio
Credentials
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Copywriting for Marketers
CSE Demos Training and DevelopmentJan, 2006- May, 2026
Experience
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Director
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New Agency Advertising
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Cape Town, Western Cape, South Africa
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Director
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May 2018 - Present
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Cape Town, Western Cape, South Africa
Managing the Client Services of New Agency. Working closely with my business partner and Creative Director, James Bisset, to create amazing design work for clients across the globe. We have a trusted team of 'perma-lance' employees who give their best when needed, keeping our overheads lean and our output overwhelming.
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Associate
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Jul 2016 - Mar 2018
Manager of Creative Sauce Cape Town, a branch of the Dubai based advertising agency.Creative Sauce is a boutique agency based in Black River Park, Observatory. We are a full service agency but we focus mainly on the ‘last 3 feet’ in the retail space. This means we’re masters of merchandising, POS collateral and packaging design. We have a studio of highly skilled 3D designers who can do amazing life-like renders. We are fortunate to work with some extraordinary brands – many since the day we started, back in the last millennium in Dubai. We think before we design and we know how to manage things along the way until perfectly executed.
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Account Director
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Dec 2008 - Jun 2016
Activating brands through and below-the-line in the challenging UAE market. Managing a stable of international clients in role of fronting a full service agency. My job challenges me in new business development; day-to-day client servicing; and the implementation of innovative ideas to continually meet client needs. Key skills include:1. Managing the creative conceptualisation of brand campaigns 2. App and website development3. Outdoor media, OOH and brand activations4. Print and marketing collateral design and production including 3D design and render to finished product5. Brand activation and consumer interaction using the latest technological concepts6. Corporate identity development Brands:• Absolut• Jacob’s Creek• Maserati• Ferrari• Tameer• ADIB
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Publisher
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2007 - 2008
Reporting to the Managing Director on performance and costs for a stable of contract titles. Responsibilities included managing the advertising sales, editorial and design teams. • Client liaison – managing expectations and creative direction of magazines in order for titles to perform in terms of sales and editorial content• New business – research and compiling presentations for pitches and re-tenders• Project management – formulating business models, organising publishing schedules and overseeing cost controls to ensure each title is published on time and to budget
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Education
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1999 - 2001Stellenbosch University/Universiteit Stellenbosch
Bachelor of Commerce - BCom, Marketing/Marketing Management, General -
1994 - 1998Westville Boys' High School
English, Mathematics, Afrikaans, Art, Science, Geography, A
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