Experience

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  Takeda

  • Greater Boston Area

  • Associate Director

    • Jan 2019 - Present
    • Greater Boston Area

    Overall strategic development and operational success of several procurement commercial categories including Creative, Medical Communications, and Digital. Collaboration with the functional business units (brands) across the enterprise to create and implement sourcing strategies across the globe....

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  Shire

  • Greater Boston Area

  • Assoc Director

    • Dec 2013 - Jan 2019
    • Greater Boston Area

    Overall strategic development and operational success of several procurement commercial categories including Creative, Medical Communications, and Digital. Collaboration with the functional business units (brands) across the Shire enterprise to create and implement sourcing strategies across the ...

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  AstraZeneca

  • United Kingdom
  • Pharmaceutical Manufacturing
  • 700 & Above Employee

  • Global Category Sourcing Manager - Advertising

    • Jul 2012 - Dec 2013

    Responsibilities include: Develop and execute a Global Advertising Category Strategy across the Americas region. Commercially assist and manage all low-cost source partners globally ($200M annual spend).- Oversee implementation of the advertising global category plan- Core contact between AstraZeneca and parent network ad agencies/independent affiliate agencies- Lead development of a global benchmark system resulting in a $6M savings- Global strategic planning – development and implementation of long term strategic plans across the advertising category for agreed scope of spend area- Strategic relationship management (customer and supplier) - ensured that category strategies are highly aligned to current and future business need and that the supply base is capable of supporting those strategies- Work with the Global Category Team to oversee the development and implementation of the global category plan (Vision, Strategy, Creative and Implementation Road Map)

  • Account Manager - Launch / Inline Products

    • Sep 2008 - Jul 2012

    Responsibilities include: Account/Demand/Category Management, Sourcing, Contracting, Supplier Relationship Management, and Corporate Compliance- Developed strategic direction for key stakeholders involving buying needs to support objectives, align strategies, suppliers and budgets for purchasing goods and services across several brands and therapeutic categories; Seroquel (CNS), Nexium (GI), Vimovo (osteoarthritis [OA], rheumatoid arthritis [RA])- Exceeded savings targets annually with a total combined savings of $37M- Collaborated with the business to ultimately achieve over $13M in savings in 2010, exceeding both brands savings targets and expectations by $6M- Personally delivered $12.6M individual total savings against $10.8M target for 2009- Managed a team of individuals to ensure activities were executed in support of stakeholder needs- Support sales and marketing efforts by identifying critical business factors, drive savings and contract/supplier compliance- Oversee contracting process with suppliers (Confidentiality Agreements, Master Service Agreements, Professional Service Agreements) within a variety of categories including Advertising, Digital and New Media

  • Senior Promotion Manager

    • Mar 1999 - Aug 2008

    Responsible for leading the development, integration and implementation of promotional strategies/ operational plans and subsequent promotional campaigns across medical professional, managed market and direct-to-consumer initiatives. Pharmaceutical marketing responsibilities for product pre/in-line/post launch promotional initiatives.- Lead pre-launch and in-line initiatives including conceptualization, development, production and measurement of all core promotional materials across both Consumer and Healthcare Professional audiences- U.S. lead on pre-launch global positioning, strategic direction and message development for NXY-059- Lead all consumer launch initiatives including FDA/DDMAC submission, electronic media, sales force materials, training, customer relationship marketing (CRM) patient programs, call center and electronic detailing content- Leadership role in interfacing and managing advertising agency relationship- Originator of more than 400 HCP/Consumer/Managed Market promotional items- Integration liaison with Field Sales to ensure alignment of central and local plans- Accountable for driving medication adherence strategies across the AstraZeneca organizationBrands include: Prilosec (gastrointestinal/GERD), Plendil (cardiovascular), Pulmicort Turbuhaler (respiratory/asthma), Rhinocort Aqua (respiratory/rhinitis), Pulmicort Respules (Pediatric Asthma), NXY-059 (Neuroprotectant for Acute Ischemic Stroke), Appropriate Pharmaceutical Care (APC)

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  Astra Pharmaceuticals

  • Chesterbrook, PA

  • New Media R&D Partner

    • Feb 1998 - Mar 1999
    • Chesterbrook, PA

    Accountable for ensuring and leveraging opportunities across Astra Merck in the areas of new media (Digital, Internet, hand held, wireless technology).- Evaluating strategic business opportunities based on knowledge of business objectives, digital marketing strategies / concepts and implementing ...

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  Astra Merck Inc.

  • Decentralized Creative Integrator

    • Jun 1995 - Feb 1998

    Accountable for ensuring that the development of local field based initiatives in 36 field customer units were consistent with central marketing strategies and objectives.- Working closely with Marketing Managers, Customer Support Managers (CSM) and Field Graphic Designers to create promotional campaigns for local Health Care Professional customers- Designed, developed, produced, and implemented over 200 targeted promotional pieces for MCO and scientific communities- Managed and provided strategic guidance to designers, consultants and production staff in the development of local solutions

  • Customer Support Manager (Field based)

    • May 1996 - Dec 1996

    In addition to my responsibilities as Decentralized Creative Integrator, I traveled 2½ days a week to the Boston Customer Unit to fulfill obligations as the Customer Support Manager.Field-based position (with direct customer interaction) working closely with Business Unit personnel in championing local strategy / positioning across Boston Business Center to meet customers’ needs.- Dissemination of centrally developed brand product strategies; crafting the development, customization and implementation of targeted promotional pieces for customers within the local market- Managing relationships across all field roles within customer unit (Field Designers [3], Account Directors [6], Field Sales Representatives [20])- Provided input for the development of national marketing strategies by communicating local market trends to headquarters

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  various advertising agencies

  • Greater New York City Area

  • Art Director

    • May 1988 - Jun 1995
    • Greater New York City Area

    Responsible for concept design and execution of product packaging, film, trade shows, direct-mail campaigns, and promotional pieces.- Conceptualizing, developing and producing advertising content and material for clients such as Bausch & Lomb, PepsiCo., Empire Toys of North Carolina and the S...