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John Sibley

Owner at NFP Research
Intro Book
Seasoned marketing expert with 42 years of experience in research management, entrepreneurship, and strategic planning.
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Location
West Newbury, Massachusetts, United States, US
Skills
  • Marketing Strategy
  • Food
  • Entrepreneurship
  • Strategic Planning
  • Brand Development
  • Show all
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Bio

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John Sibley is a seasoned marketing expert with a strong background in research management, entrepreneurship, and strategic planning. With 42 years of experience, he has developed a keen curiosity and insight into business applications, leading to thoughtful solutions for complex problems. As a former V.P. of Marketing Research at NFP Research, he has a firm foundation in statistical inference and has managed marketing research projects for a major consumer package goods firm. John holds an MBA from Boston University and a B.S.I.E. from Northeastern University, and is currently based in West Newbury, Massachusetts.

Experience

  • NFP Research
    • 318 Main Street, West Newbury, MA 01985
    • Owner
      • 1982 - Present
      • 318 Main Street, West Newbury, MA 01985

      V.P. Marketing Research at National Food Product Research, a firm that has focused on food research exclusively for over 30 years. NFP has strong research project experience with foodservice operators, foodservice patrons and packaged consumer foods. My personal background includes an engineering degree, a MBA degree and 10 years of marketing research management experience with a major consumer package goods firm. I bring to all my assignments a firm foundation in the science of statistical inference and business applications insight. These skills as well as a keen curiosity that seeks to reach beyond the obvious lead me to develop the most insightful and thoughtful interpretations and solutions to the business problems we are asked look into. It is said that if you like what you’re doing you will never work a day in your life: I feel that way most days.

Education

  • 1967 - 1971
    Boston University - School of Management
    Master of Business Administration (M.B.A.), Marketing and Management Science
  • Northeastern University
    B.S.I.E.

Suggested Services

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Industry Focus. “Management Consulting.”

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