Experience

• 

  Citizens

  • Westwood, Massachusetts, United States

  • Senior Marketing Partner

    • Dec 2021 - Present
    • Westwood, Massachusetts, United States

• 

  Fidelity Investments

  • Communications Consultant

    • Jul 2021 - Dec 2021

    Develops and delivers participant communications, including plan-specific materials and overall financial education, for clients and their retirement plan participants.

• 

  Sallie Mae

  • United States
  • Financial Services
  • 700 & Above Employee

  • Director, Brand Management & College Planning

    • Apr 2017 - Dec 2020

    • Managed and promoted the company’s full range of free financial literacy information, tools, and resources including Scholarship Search, an online database of 6MM scholarships worth up to $30 billion. Links to the company website within financial literacy tools generated between $2.3-$2.5MM of private student loans annually. • Successfully led the company’s strategy and execution in generating registrations for their college planning tools. By identifying and researching new distribution channels and partnerships, delivered 1.9MM leads into Sallie Mae’s consumer database for future marketing efforts. Through management of budget and campaign performance, increased registration totals by 15-21% annually.• Enhanced national awareness of the company’s new brand launch by managing a series of integrated marketing campaigns consisting of videos, print/digital ads, paid social media promotion, digital promotion, web content, and customer communications, resulting in over 100MM impressions. Established program KPIs, continuously monitoring campaign performance, and implemented learnings from analytics to inform future direction.

  • Marketing Manager, College Planning

    • Nov 2013 - Mar 2017

    • Member of a three-person team that organized and created a dedicated College Planning section on the company’s website, accounting for 2.5-3.0 MM visits annually. • Generated 1 billion media impressions and $520K of ad value through the launch of the Make College Happen Challenge, a contest designed for high school students and counselors that involved creation of a contest microsite and a winners’ Facebook Live celebration event.

  • Marketing Manager, Upromise Investments

    • Jun 2011 - Oct 2013

    • Developed strategic marketing initiatives for company’s 529 college savings plans from concept through execution. Channels included advertising, email, collateral, direct mail, special events, and fulfillment services.• Led cross-functional team in the planning and delivery of quarterly marketing campaigns on behalf of seven state clients with combined budgets of over $2.5 million.

• 

  National Amusements

  • Director of Marketing

    • Mar 2005 - Jun 2010

    • Developed integrated marketing programs and communications designed to meet business objectives and maximize revenue for operations in the US, United Kingdom, and Latin America. • Increased market share by more than 30% in competitive areas by designing and executing international launch of company’s premiere brand, Cinema de Lux.