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John Seneff

Advertising, Marketing and Sales Cons... at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Project Consulting</span>
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Experienced marketing and sales professional with a strong background in advertising and media planning.
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Location
Noblesville, Indiana, United States, US
Skills
  • Advertising
  • Marketing Strategy
  • Advertising Sales
  • Radio Advertising
  • Social Media Marketing
  • Show all
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Bio

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John Seneff is a seasoned marketing professional with extensive experience in advertising, media planning, and sales. He has held various leadership positions, including General Sales Manager and Account Executive, at prominent companies like Lamar Advertising Company and WHMB-TV 40 / LeSEA Broadcasting. Seneff has also worked with notable clients, such as WKLU-FM Oldies 101.9 and Innovative / Lingner Group Productions. He holds a Bachelor's Degree in Broadcasting / Business from Ball State University.

Experience

  • Project Consulting
    • Noblesville, IN
    • Advertising, Marketing and Sales Consulting
      • Oct 2012 - Present
      • Noblesville, IN

      Strategic media planning, buying and sales. Campaign development. Qualitative and Quantitative demographic research analysis. Sale training and development. Budgeting, forecasting and event development and implementation

  • WHMB-TV 40 / LeSEA Broadcasting
    • Indianapolis, Indiana Area
    • Account Executive
      • 2015 - 2016
      • Indianapolis, Indiana Area

      New business development in advertising with nonsecular businesses and development of original local sports programming.

  • Lamar Advertising Company
    • Indianapolis, Indiana Area
    • Account Executive
      • 2014 - 2015
      • Indianapolis, Indiana Area

      * New business development calling on businesses in the outlying counties of the metro to increase sales of the high amount of unsold outdoor advertising inventory in the area.

  • WERK-104.9FM / WMXQ-93.5 FM &amp; WMQX-96.7 FM ...
    • Muncie, Indiana Area
    • General Sales Manager
      • 2011 - 2012
      • Muncie, Indiana Area

      * Managed a staff of six sales people.* Exceeded the stations assigned monthly corporate budget within three months of starting. The first time the goal had been achieved in any month in the previous twelve months.* Created a new ideology within the sales staff that generated greater call act...

  • Burkhart Advertising
    • Muncie, Indiana Area
    • Account Executive
      • 2010 - 2011
      • Muncie, Indiana Area

      Specialist in outdoor advertising. * 76% renewal rate* 9% increase in total revenue * 10% average unit rate increase per unit sold..... all, during economic downturn.

  • WKLU-FM Oldies 101.9
    • Indianapolis, Indiana Area
    • Account Manager
      • 2008 - 2009
      • Indianapolis, Indiana Area

      * 51% increase in billing over previous years time period and during the last seven months of the station's operations. * Top billing AE the last 5 consecutive months

  • Lingner Group Productions / Innovative
    • Indianapolis, Indiana Area
    • Senior Producer
      • 1993 - 2007
      • Indianapolis, Indiana Area

      Producer of many nationally televised programs: Managed production crews of up to 20, depending on the scope of the project.1996-2004, &quot;AutoWeek TV&quot; on SPEED Channel - Producer &amp; On-Camera Talent (cover stories &amp; road tests) - a weekly automotive news magazine program produce...

  • Innovative / Lingner Group Productions
    • Indianapolis, Indiana Area
    • Account Manager - Innovative / Senior Producer - Lingner Group Productions
      • 1993 - 2007
      • Indianapolis, Indiana Area

      * Produced and sales, marketing, training and product videos for a variety of industries and corporations.* 78% increase in client billings in first two years.

  • WAZY-FM
    • Lafayette, Indiana
    • General Sales Manager
      • 1991 - 1993
      • Lafayette, Indiana

      * 24% increase in station billings during the first year.* 11% increase in station billings second year, despite a 20% drop in audience ratings

  • WIBC 1070 AM // WTTV Channel 4 // WZPL 99.5 FM ...
    • Indianapolis, Indiana Area
    • Account Executive
      • 1979 - 1991
      • Indianapolis, Indiana Area

Education

  • Ball State University

Suggested Services

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Industry Focus. “Advertising and Marketing”

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