Experience

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  Happyco

  • United States
  • Software Development
  • 200 - 300 Employee

  • Product Marketing Manager

    • Oct 2022 - Sep 2023

    As a Product Marketing Manager I work closely with the Product team and other key stakeholders at HappyCo to ensure our positioning and Go-To-Market efforts are set up for success.

• 

  Procurify

  • Canada
  • Software Development
  • 100 - 200 Employee

  • Digital Marketing Manager and Demand Generation - Video/Content Producer

    • Jul 2018 - Dec 2020

    As part of the content team, I grew the Procurify brand by creating video and written content, ensuring that engaging and shareable content is being produced and distributed resulting in improved results to our sales funnel from awareness to consideration. I managed lead generation campaigns based on referral and new content, consistently reviewing KPIs and optimizing ROI based on good attribution. By better understanding our users and our audience, the people we are trying to reach, I created meaningful content that they connect with. I create content with heart that makes people appreciate what we are doing and want to learn more about how Procurify can improve their #SpendCulture.

  • Product Marketing Manager

    • Aug 2016 - Aug 2018

    As a product marketer, I helped discover our why and connect our clients and partners to that why. I created tools, assets (our commercials and product videos) and messaging for our clients to understand our benefits and value. The product content created directly impacted our sales funnel and onboarding efforts. As a customer marketer, I coordinated the customer experience and ensured we were able to highlight the customers who had the most impact improving their spend culture using Procurify.

  • Customer Success Manager

    • Jun 2014 - Jul 2016

    Integral part of the first Customer Success team when Procurify was an early stage startup. Along with day to day functions of support, implementation and account management, was part of the team that further structured the team by supporting newly formed Success Management, Professional Service and Support Specialist teams.

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  Annie's Natural Foods

  • Burnaby, BC , Canada

  • Retail Store Manager

    • Aug 2012 - May 2014
    • Burnaby, BC , Canada

    Managed teams at 2 locations to provide exceptional customer service and knowledge of specialty products. Worked closely with the warehouse, production and leadership teams to effectively communicate status of stock, sales and team performance.