Okay, let’s tackle this. So John Rivers has experience as a founder, which is a high-level role. The industry average for founders can vary widely based on factors like company size, growth stage, and location. However, considering his experience in Orlando, Florida, a relatively affordable cost of living, I'll assume a moderate rate. Let’s look at some benchmarks. According to Glassdoor, the average salary for a founder in the US is around $100,000 per year, which translates to about $50 per hour. However, this is a broad average and doesn’t account for the specific skills and experience of John Rivers. As a founder, he likely has a strong network, business acumen, and leadership skills, which are valuable in the industry. Considering these factors, I'll estimate his hourly rate to be around $150, which is slightly higher than the average salary for a founder but still reasonable given his experience and location.