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Bio

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John Rieselman is a seasoned marketing and advertising professional with over 20 years of experience in managing cross-platform campaigns, leading teams, and developing award-winning strategies for top clients. He has held various roles, including Media Director, Associate Media Director, Director of Sales, and Managing Partner.

Experience

  • Big Outdoor
    • United States
    • Vice President - Creative Services
      • Mar 2023 - Present
      • United States

  • BOLDSITE Media
    • San Diego, California, United States
    • Managing Partner
      • Jun 2020 - Jun 2023
      • San Diego, California, United States

  • Wise Owl Media
    • Greater San Diego Area
    • Chief Creator
      • Jan 2018 - Jun 2020
      • Greater San Diego Area

  • Outdoor Media Group of Companies
    • Greater Los Angeles Area
    • Vice President Outdoor Media Group of Companies
      • May 2016 - Jan 2018
      • Greater Los Angeles Area

    • Media Director
      • Oct 2010 - May 2016

      Manage the Los Angeles office office of OMG working in tandem with our media partners at OMD. Help develop strategic, cross platform OOH campaigns for clients across many sectors of business while working to maximize each clients ROI. By taking an integregated approach to OOH media, we incorporate both traditional and non-traditional formats to each campaign. We leverage the advancements in technology to create campaigns that exceed "earned" media far beyond paid media.

    • Associate Media Director
      • Mar 2009 - Oct 2010

      Working with clients such as CBS, CW, Hilton Hotels, Nissan / Infiniti, Wells Fargo, Visa and Focus Features Films I’ve been able increase the usage of OOH by developing award winning campaigns focusing on each client’s success metric. Manage and mentor a team of six (6) and work across all clients to assure a quality OOH campaign each time. In total our group manages upward of $100MM in billings annually.

    • Director of Sales - West Coast
      • Aug 2008 - Mar 2009

      Tasked with introducing the CPX Interactive Ad Network to West Coast Brand Advertisers by developing relationships with agency partners and clients direct. Responsible for selling national campaigns across multiple verticals and did so with a great deal of success. Responsible for the overall growth of the west coast office, along with developing custom network programs that proved successful and exceed all client expectations

    • Associate Media Director
      • Nov 2006 - Aug 2008

      Worked with clients across the entertainment, retail, tourism and financial categories to develop cross platform campaigns that exceed client expectations. Responsible for educating the agency strategy teams in regards to new formats and industry trends. Worked with the individual strategy teams to develop campaigns that reached the core audience each time effectively, and efficiently. Managed several OOH professionals to assure each campaign was executed flawlessly.

    • Account Supervisor
      • 2001 - 2006

      Having worked in both Chicago and San Francisco, I supervised business across multiple categories, including; automotive, technology, quick serve restaurant and travel. I was responsible for developing the relationships with multiple top level agencies within the IPG portfolio, and for managing both the OOH spend along with multiple staff members.

Education

  • 1997 - 2000
    Columbia College Chicago
    BA, Marketing / Advertising

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising.”

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