Experience

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  Self-Employed

  • Science Fiction and Fantasy Author

    • Sep 2017 - Present
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  Innovative Marketing Communications Strategy an...

  • Marketing Communications

    • Oct 2015 - Present

    Areas of Expertise− Technical Marketing & Sales− Copywriting− Lead Development and Inside Sales− Channel Programs− Integrated Marketing Programs− Staff Supervision− Product Demonstrations− New Product Launches− Corporate Rebranding− Budgeting− Content Development / Messaging− Financial Commun...

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  HID Global

  • Greater Boston Area

  • Senior Inside Sales

    • Jan 2013 - Oct 2015
    • Greater Boston Area

    Visitor management content specialist for HID. Provide product demonstrations and support sales opportunities for HID's visitor management product line. Work with system integrators, end users as well as HID territory sales representatives to expand the adoption of product line.

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  HID Global / EasyLobby

  • Director of Marketing

    • Apr 2009 - Feb 2013

    Directed corporate identity, demand generation, and strategic partner initiatives, including product brand messaging, positioning, and relations with press and analysts. Manage prospect, partner and customer communication programs. Produce qualified leads within targeted vertical markets, using t...

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  International Electronics, Inc.

  • Senior Marketing Manager

    • Feb 2005 - Feb 2009

    Development and execution of marketing programs to support sales activities. Managed sales leads and qualification processes, developed programs for customer retention, created marketing materials that helped brand and position the company. Supervised a staff of two professionals.• Launched a maj...

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  Network Engines

  • Corporate Communications Manager

    • Jan 2002 - Nov 2003

    Executed a communications program to restart the company. Created a high level of visibility in the media and with Wall Street. Initiated marketing program plans and developed specific communications material to support plans.* Dramatically increased press placements* Managed a redesign of the ...

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  EMC Corporation

  • Marketing Communications Program Manager

    • Feb 1996 - Sep 2001

    Defined and executed integrated marketing programs. Tasked to increase sales through effective communications. Budget responsibility and supervisory role.* Initiated direct marketing program with a 50% response rate. Received the 1999 "Best of Show" award for a direct marketing campaig...

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  Sequoia Systems

  • Director of Corporate Communications

    • Jul 1989 - Feb 1996

    Director of Corporate Communications (1993 - 1996) Crafted a compelling corporate communications program that caused investors to pay attention, resulting in a 250% increase in shareholder value. Managed a crisis communications program that turned a negative perception of the company into a posit...

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  LTX Corporation

  • Marketing Communications Manager

    • Feb 1984 - Apr 1989

    Transformed product-positioning plans into concrete communications programs using public relations, trade show promotions, product literature, and presentation tools. Initiated direct marketing programs to customers and prospects. Improved quality of both the sales presentations and the product l...