Okay, let’s tackle this. So John Morrow has 40 years of experience in sales and management, which is a significant amount of time. Considering his experience in the apparel industry, I would look at average salaries for sales professionals with similar experience. According to the Bureau of Labor Statistics, the median annual salary for sales managers in the apparel industry is around $124,000. However, since John Morrow is not a sales manager but rather a sales professional, his rate might be lower. Let’s assume a rate of $125 per hour, which is slightly lower than the median annual salary but still reflects his experience and industry. This rate is also comparable to other sales professionals with similar experience in the industry.