Experience

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  IDM Concepts

  • Greater Chicago Area

  • Principal Consultant

    • Jan 2019 - Present
    • Greater Chicago Area

    IDM Concepts provides international clients with strategic planning, business development, B2B, B2C, market research, digital marketing, consumer/user insight, product development, advertising, marketing, distribution partnerships and financial management. Projects include:- Creating a long-rang...

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  Wilson Sporting Goods Co.

  • United States
  • Sporting Goods Manufacturing
  • 700 & Above Employee

  • Director of Product Management

    • Aug 2017 - Nov 2018

    Reporting to General Manager Team Sports to drive brand value for a $180M business unit partnering with a cross functional team of 65. Drives profitable growth by developing/executing comprehensive strategic plans. Manages innovation process, product lifecycle, line plan architecture, pricing strategies, assortment mix and SKU rationalization to maximize profit across market and consumer segments. Leads commercialization for best costs.

  • Director of Consumer Insight - Brand Marketing

    • Oct 2014 - Jul 2017

    Reporting to Vice President Marketing for $464M multi-sport USA brand. Responsible for creating holistic learning plans as a driver of actionable insights supporting business growth. Directs primary and secondary consumer and market research including RFPs, methodologies, vendor relations, analytics and synthesis for communication.

  • Global Product Director

    • Jan 2010 - Sep 2014

    Reporting to General Manager Racquet Sports leading $275M global category and managed a matrix team of 43. Responsible for managing a comprehensive product cycle from consumer insight identification to commercialization and sales planning. Effective P&L management to maximize financials. Leads mapping of consumer needs driving effective product and design briefs, global pricing and channel strategies, product segmentation, assortment mix to optimize sales/profitability via sourcing, sales plans and promotions.

  • Marketing & Brand Director - Wilson Gear and Luxilon

    • Jan 2003 - Dec 2009

    Reporting to General Manager Racquet Sports, managed a highly entrepreneurial 8-person team in $62M category with the 2nd highest company gross margin. Develops strong business plans based on consumer insight, market opportunities, competitive landscape and go-to-market needs. Identify and effectively communicate compelling competitive brand and product advantages leading to strong global launches, commercial success and enhanced brand equity.

  • Business Director - Youth & Recreational Products

    • May 1997 - Dec 2002

    Reporting to General Manager Racquet Sports, managed a highly entrepreneurial 6-person team in $62M category with the 2nd highest company gross margin. Develops strong business plans based on consumer insight, market opportunities, competitive landscape and go-to-market needs. Identify and effectively communicate compelling competitive brand and product advantages leading to strong global launches, commercial success and enhanced brand equity.

  • Regional Sales & Marketing Manager - Athletic Footwear

    • Oct 1994 - Apr 1997

    Reporting to General Manger Athletic Footwear. Develop sales and distribution strategies based on data-driven decisions to achieve brand goals and business/financial targets. Develop positive relationships with key accounts allowing strong in-store brand presence, additional SKU placement and consumer facing execution. Develop detailed account plans, accurate forecasts of revenue, profit, order flow and inventory.

  • International Business Development Manager

    • Apr 1993 - Sep 1994

    Reporting to Global Footwear Director. Develop & execute comprehensive international growth plan based on strong knowledge of customer, competition and markets while serving as the senior contact point for internal stakeholders including Marketing, Product Development, Finance. Lead creation of market specific product solutions and provide presentation and sales technique training for local go-to-market teams.

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  DONNAY INDUSTRIE

  • Couvin, Belgium

  • Product Marketing Manager

    • Sep 1991 - Mar 1993
    • Couvin, Belgium

    Responsible for shifting production and distribution to the global stage while improving supply chain, cost reduction efforts, price negotiations with vendors and workflow optimization. Product development across a wide range of hard and soft goods.

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  Nevada Bob's Golf & Tennis

  • Westwood MA

  • Merchandise Manager & Buyer

    • Nov 1986 - Aug 1991
    • Westwood MA