Experience

• 

  Wild Solutions

  • Philippines

  • Senior PPC Account Manager

    • Sep 2022 - Present
    • Philippines

• 

  Flask Digital Labs

  • Philippines

  • Head of Performance Marketing

    • May 2020 - Oct 2022
    • Philippines

• 

  Lalamove

  • Hong Kong
  • Software Development
  • 700 & Above Employee

  • Performance Marketing Lead (Facebook Ads|Google Ads|Mobile App Marketing)

    • Feb 2020 - May 2020

  • Performance Marketing Specialist (Facebook Ads|Google Ads|Mobile App Marketing)

    • Dec 2018 - Feb 2020

    - Manage all paid media channels (Facebook Ads, Instagram Ads & Google Ads) of Lalamove Philippines for Manila and Cebu- Optimize paid campaigns for the 3 target segments of Lalamove: Driver Lead Acquisition, User's First Time Booking, Business Lead Acquisition- Coordinate with the Driver Marketing Lead, User Marketing, Designer, Content Specialist, Business Development team to get insights on acquired leads for QA.- Give feed back to the team about campaign performance and strategies working for the company. - Ensures proper tracking of all paid media channels and reports to (HQ) in Hong Kong for any discrepancies- Weekly KPI report on: CAC/CPL for First Time Users, Driver Leads, Business Leads.- Weekly alignment with our regional performance marketing head in Hong Kong for best practices and insights of the campaignsOTHERS- On page SEO recommendation for Lalamove Philippines' website- Built from scratch Lalamove's chatbot using ManyChat, coordinating with the customer service team, social media team, driver marketing lead, and content specialist for the insights needed to be addressed by the chatbot.ACHIEVEMENTS- Grew monthly driver lead acquisition by 197% and decreased CPL by 60% since starting. Given the same monthly budget since starting- Grew the monthly number of first time users (who booked) by 390% and decreased CAC by 79% since starting. Given the same monthly budget since startingTOOLS- Google Ads, Facebook Ads, Instagram Ads, Google Analytics, Branch, Zapier, Jotform, Manychat

• 

  Consultant

  • National Capital Region, Philippines

  • Performance Digital Marketing Consultant

    • Feb 2018 - Dec 2018
    • National Capital Region, Philippines

    Independent digital marketing consultant for SME companies in the US/UK/AU/SG/PH. Building and managing online PPC campaigns on Google and Facebook.

• 

  Spiralytics Inc.

  • Philippines
  • Advertising Services
  • 100 - 200 Employee

  • Paid Performance Digital Marketing Strategist (Search|SEM)

    • Mar 2016 - Feb 2018

    -Guiding the team with their individual accounts, analyzing action plans to improve and grow the clients they manage towards the KPIs. Meeting with the team to brainstorm and refresh their SEM skills, keeping up to the date with the latest innovations in Digital Marketing-Online Performance Marketing: Analyzing, Designing, and Creating digital marketing strategies & campaigns for local & international clients that prioritizes tracking and attributing of online efforts to conversions/leads and sales.-Digital Media Planning: Designing customized sales presentations/online campaigns/strategy development for potential & new clients that meet their KPIs for marketing online.-AdWords Account Management (SEM): 1. Optimization of 10+ local and international client accounts2. Managed Php 3-4M+ or USD 60,000-80,000 in monthly advertising spend 3. Account Auditing: Full scope audit and recommendations of existing AdWords accounts.4. Account Experimentation: Hypothesizing and testing of new strategies and ideas for AdWords, monitoring performance & trends via A/B testing5. Reporting: Weekly/monthly/quarterly reviews on account performance, analysis of data and creating concrete steps for improvement and testing6. Competitive Analysis: Research & Analyze competitor brands of clients.7. Target Market Segmentation and analysis applied to paid advertising strategies8. Ad Copy creation for SEM w/ A/B testing of copy and landing pagesOthers:-Client Facing: Discuss the progress on their online marketing efforts. Brainstorming and planning of new strategies to experiment. Includes liaising with internal teams for proper implementation of recommendations-UX/UI: Basic audits and recommendation of websites using an SEM/SEO perspective.-GDN/Display: Intermediate to advance experience and knowledge-SEO: Basic experience and knowledge-Google Analytics: Intermediate experience and knowledge-Contributed in the creation of the department's "Playbook" for SEM

  • Paid Advertising Associate (Search & Display)

    • Jul 2015 - Mar 2016

    -Online Performance Marketing: Analyzing, Designing, and Creating digital marketing strategies & campaigns for local & international clients that prioritizes tracking and attributing of online efforts to conversions/leads and sales.-AdWords Account Management (SEM): 1. Optimization of 5+ local and international client accounts2. Account Experimentation: Hypothesizing and testing of new strategies and ideas for AdWords, monitoring performance & trends via A/B testing3. Reporting: Weekly/monthly/quarterly reviews on account performance, analysis of data and creating concrete steps for improvement and testing4. Ad Copy creation for SEM w/ A/B testing of copy and landing pagesOthers:-GDN/Display: Intermediate to advance experience and knowledge-UX/UI: Basic audits and recommendation of websites using an SEM/SEO perspective.-Google Analytics: Intermediate experience and knowledge-Contributed in the creation of the department's "Playbook" for SEM

• 

  Globe Telecom

  • NCR - National Capital Region, Philippines

  • Account Manager

    • Nov 2014 - Jan 2015
    • NCR - National Capital Region, Philippines

    - Account Manager for Small and Medium Enterprise segment of sales for Southern Greater Manila Area (Makati)- Added Php 70,000.00 worth of New Sales for the region of SGMA- Managed, Advised, and Developed relationships with existing and non existing companies and partners of Globe Telecom regarding their telecommunication requirements.- Handled after-sales concerns of companies as an intermediary between the support team and companies for a faster, personal, professional and efficient after-sales service.

• 

  Mrs. Fields Famous Brands

  • NCR - National Capital Region, Philippines

  • Marketing Intern

    • May 2014 - Aug 2014
    • NCR - National Capital Region, Philippines

    • Immersed in the daily tasks of the marketing department of Mrs.Fields • Conceptualised and presented various (A)packaging design, (B)food products, and (C)campaigns and promotions for the different seasons of the company. • Conceptualised Packaging design proposals, one of which has been considered for release• Created a 1 year marketing plan validating the current target segment of the brand and aligning campaigns and promotions to that target segment

• 

  Junior Entrepreneurs'​ Marketing Association (DLSU JEMA)

  • NCR - National Capital Region, Philippines

  • Assistant Vice President for Internal Processing

    • 2013 - 2014
    • NCR - National Capital Region, Philippines

    • Managed, facilitated, and coordinated across different departments for the smooth processing of forms and applications for the project proposal plans of JEMA for the whole year• Assist in other activities sponsored by JEMA

• 

  Graffles

  • De La Salle University

  • Co-Founder & Product Developer

    • 2012 - 2013
    • De La Salle University

    o WANDERLAND 2013 organized by Karpos Multimedia: Sales of more than Php 30,000.00 for the 1 day evento ANIMO FOOD BIZ offered by DLSU for a 2-week contract: Sales of more than Php 40,000.00 for the 2 week contracto SUMMER SOLSTICE BAZAAR: Sales of more than Php 10,000.00 for the 1 day bazaar