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John Kutch profile image

John Kutch

Principal of ViaCX at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">ViaCX Consulting</span>
Intro Book
Seasoned executive with expertise in customer experience transformation and business strategy.
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Location
Boston, Massachusetts, United States, US
Skills
  • Customer Experience Transformation
  • Customer Experience Management
  • Marketing Strategy
  • Marketing
  • Business Strategy
  • Show all
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Bio

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John Kutch is a seasoned executive with 30+ years of experience in customer experience transformation, business strategy, and marketing. He has led numerous companies, including ViaCX Consulting, Financial Engines, Fidelity Investments, Putnam Investments, IBM, and Yogurt Unlimited Inc., delivering results such as 200% NPS improvement and 300% sales growth. With a strong background in digital marketing, analytics, and sales, John has a deep understanding of customer needs and market trends. He has successfully transformed companies into value-add customer experience services businesses, resulting in a reputation for great service and excellence. John holds a BS in Industrial Engineering from Fairleigh Dickinson University and a Digital Marketing degree from Columbia Business School.

Experience

  • ViaCX Consulting
    • Boston, Ma
    • Principal of ViaCX
      • Oct 2016 - Present
      • Boston, Ma

      Helping you propel your growth by wrapping your purpose, products and services around your customers. Our goal for you - having your customers share the great experience they had with your company and advocating others do the same! We help companies achieve this by partnering with our clients (...

  • Financial Engines
    • Greater Boston Area
    • Consultant
      • Oct 2016 - Mar 2017
      • Greater Boston Area

      Consultant to Head of Distribution and Marketing Consulted on three efforts: Competitive assessment; Sales approach &amp; messaging; Company &amp; customer alignment • . Assessed market position &amp; value proposition - recommendations approved by executive team • . Crafted new customer focused...

  • Fidelity Investments
    • Providence, Rhode Island Area
    • SVP/VP - Customer Experience and Analytics
      • Aug 2010 - Aug 2016
      • Providence, Rhode Island Area

      Leader of market strategy, customer experience, and analytics transformation in support of Fidelity&#39;s vision to deliver the best CX in the financial services industry.  As part of the transformation I had the opportunity to spearhead the design and organizational launch of a new customer stra...

  • Putnam Investments
    • Managing Director
      • Mar 1997 - Sep 2007

      Instrumental in transforming Putnam’s operations into a value-add customer experience services business, that was digitally enabled, and resulted in a reputation of great service and excellence.Experience leading an expansive restructuring effort that dramatically streamlined the operating model ...

  • IBM
    • Product Manager & Marketing Director
      • 1992 - 1997

      launched new plant floor software offering and accompanying consulting services. Responsible for offering definition, market positioning, pricing, go-to-market strategy and wholesaling team. Exceeded revenue targets

    • Sales and Relationship Management
      • 1985 - 1992

      Successful Sales and relationship professional responsible selling and servicing a diverse set of mid-sized company clients. Grew revenue 254% while cross selling new products and services.

  • Yogurt Unlimited Inc.
    • President & Founder
      • 1987 - 1995

      Entrepreneurial venture to open and operate four TCBY Yogurt franchises.

Education

  • 2018 - 2018
    Columbia Business School
  • Fairleigh Dickinson University

Suggested Services

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Industry Focus. “Management Consulting”

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