Experience

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  General Assembly

  • Boston, Massachusetts, United States

  • Software Engineer Fellow

    • Aug 2022 - Nov 2022
    • Boston, Massachusetts, United States

    Software Engineer and Financial Services professional with experience in all facets of website/content management and strategy. I have worked on multiple website redesigns and other large projects in an Agile environment, prepared me for the next step in my career. I bring a collaborative mindset to all of the projects I work on and believe that teamwork makes for better end results.

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  Citizens Bank

  • Boston, Massachusetts, United States

  • Vice President, Digital Communications Manager

    • 2017 - 2020
    • Boston, Massachusetts, United States

    Developed, built, and implemented content strategies for integrated online campaigns, newsletters, and micro-sites, resulting in an overall average campaign lift of 18.5%. Defined key business goals and managed budgets of $3MM for digital projects by conducting stakeholder interviews and communicating goals clearly to product, IT, and creative teams insuring cross platform consistency. Trained and mentored intranet content editors, creative team and technical teams on SEO and UX/UI best practices to drive deeper employee engagement and higher response rates for campaign assets. Conducted inventory management and quality control for department intranet portals. Reporting on monthly/quarterly marketing campaigns and site utilization with Google Analytics. Conducted competitive analyses for multiple website products to insure best in class. Developed, built, and implemented daily content, campaign pages and micro-sites. Managed and reported on integrated internal digital marketing campaigns. Owned multi-site evolving strategy, testing and digital roadmap.

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  Beth Israel Deaconess Medical Center

  • Boston, Massachusetts, United States

  • Senior Digital Strategy Manager

    • 2016 - 2017
    • Boston, Massachusetts, United States

    Developed, launched, and optimized integrated digital marketing campaigns. Responsible for the creation of processes, requirements, and timelines for all IT related projects. Effectively managed workflow for a team of digital editors and project managers. Worked collaboratively with internal departments and outside vendors. Conducted inventory and cleaned up content to prepare for implementation of new company website. Evaluated, hired and managed software vendors and develop agencies, as needed.

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  Santander Bank, N.A.

  • Boston, Massachusetts, United States

  • Senior Digital Content Manager

    • 2011 - 2016
    • Boston, Massachusetts, United States

    Researched, negotiated, and oversaw implementation of new content management system. Worked with executive management to increase the number of registered users. Ensured content being created is driving to business and brand goals. Developed and leveraged relationships with enterprise stakeholders ensuring brand consistency. Worked with multiple departments on launch of new company branded website for the U.S. division of Santander. Provided quarterly reporting to C-Level executives on website analytics, SEO/SEM campaigns. Managed and reported on integrated external digital marketing campaigns. Conducted A/B and multivariate tests on campaigns. Decreased campaign churn 40% thorough creation of new processes. Developed process and procedure manuals for website SLA’s and governance. Oversaw development and maintenance of multi-channel editorial calendar that balances both brand and product campaigns.

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  OLB, INC.

  • Boston, Massachusetts, United States

  • Marketing and Communications Manager

    • 2005 - 2009
    • Boston, Massachusetts, United States

    Collaborated with the technology and web site design teams to manage all facets of product development. Worked with executive management to increase the number of registered users. Maximized an annual budget of $4MM and tracking ROI. Wrote content for all customer emails and communication. Worked with multiple departments to set specifications for website overhaul.