Okay, let’s calculate. John has skills in pre-press, digital printing, packaging, and wide format printing. These are specialized areas with a moderate demand. He has no specific experience in leadership or management, which might limit his earning potential. Location is Fullerton, California, which is a moderate-cost-of-living area. Considering these factors, I estimate his hourly rate to be around $75, which is below average for pre-press specialists with similar skills but no management experience. This rate is roughly 20-30% lower than the national average for pre-press specialists in the United States.