Okay, let’s break it down. John has a broad range of skills in banking, including commercial lending, portfolio management, and leadership. His experience in these areas is valuable, but the rate will depend on the specific industry and location. Hollywood, Florida, is not a major financial hub, so rates might be lower than in New York or San Francisco. Considering his skills and experience, a rate of $120 per hour seems reasonable, which is slightly below the national average for commercial lenders in the United States. However, this is just an estimate, and actual rates can vary widely depending on the specific job, employer, and negotiations.