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John Gaffney is a seasoned marketing expert with extensive experience in integrated marketing, digital strategy, and media planning. He has led teams and managed clients for top brands, delivering significant revenue growth and improving client satisfaction ratings. With a strong educational background in Political Science from Marquette University, John has evolved various companies into top national brands, securing new business wins and devising comprehensive communication strategies. As a seasoned professional, John has worked for prominent companies such as Group M, MPG, Arnold Worldwide, and Carat, managing teams, developing market strategies, and driving organizational alignment. His expertise spans digital media, online advertising, and P&L management, making him a valuable asset to any organization. Currently, John is the owner of Pop-A-Lock of Boston, where he has been leading the company for over 10 years.

Experience

    • Owner
      • Jul 2014 - Present
  • Carat
    • Greater Detroit Area
    • Managing Director, Carat
      • 2012 - 2012
      • Greater Detroit Area

      Responsible for building office and leading relationship with General Motors in US. Managed eight direct reports, staff of 200, thirteen brand and discipline teams, and salary budget of $14M. Designed, built, and activated new agency office; on time and under budget. Developed new service approac...

  • Carat
    • New York, NY
    • Consultant, Carat
      • 2011 - 2011
      • New York, NY

      Recruited to lead largest new business pitch in company history. Guided Carat and Aegis leadership teams to a successful result with the $3B account awarded to Carat in 2012. Developed, presented and sold ground-breaking investment model, allowing GM to purchase Network TV on a ROI basis. Collabo...

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Managing Partner, Mindshare
      • 2009 - 2011

      Leader of agency relationships with top brands, ad hoc new business initiatives, and agency reinvention initiative. Led four direct reports and staff of 60. Transferred relationship with key clients from CA. to NY. Hired and integrated two new teams and delivered highest client satisfaction ratings for any team in 2010. Led successful new business pitch for major account yielding $50M. Created and executed multiple operational improvements including simplified KPI structure with record new business gains of $1.6B following implementation.

    • Head of Operations, Ford Media Services
      • 2007 - 2009

      Drove organizational alignment, operating efficiencies, and product excellence across all relationships with Ford Motor Company in North America. Improved relationship between Ford of Canada and media agency brand of Group M yielding turnaround and increased compensation by 10%. Directed migration of all Ford media business activities to one agency brand. Led implementation of global reinvention initiative at Mindshare Detroit.

  • MPG
    • New York, NY / Boston, MA
    • Chief Operating Officer / President
      • 2002 - 2005
      • New York, NY / Boston, MA

      Launched (new to US) MPG brand in US and assembled various components into one cohesive operation. Led team of nine Executive VPs to direct operations for five corporate brands with staff of 420 and $60M in revenue. Devised and executed merger strategy, which resulted in 90%+ improvement in profi...

    • Managing Partner
      • 1986 - 2002
      • Boston, MA

      Recruited to agency to evolve company from a regional to top national brand. Served as charter member of new management team tasked with developing long-term agency vision and managing daily operations. Formulated new market strategy and launched two new competencies that generated significant re...

Education

  • Marquette University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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