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John G. Kelly is a seasoned marketing professional with extensive experience in online and offline marketing, product development, and management. He has worked with various companies, including Find Local Customers Online, GlobalSCAPE, 1618 Consulting Online, Bausch & Lomb, Colgate Palmolive, Smith and Nephew UK, and Thomas Cook. Kelly holds a Bachelor of Science degree in Management Science from The University of Manchester (U.K) and a BSC in Marketing/Psychology from UMIST.

Experience

    • Small Business Marketing Consultant

    • Small Business Marketing Consultant
      • May 2008 - Present
      • MetroWest Boston

      If you have marketing challenges -I can help as I have: Extensive experience in online and offline marketing across many industries. A data-driven marketing focus that will give you a framework for decision-making. A #1 bestselling marketing book “Stress-Free Internet Marketing for Businesses".- Get help/support with marketing programs.- Understand more clearly how to make your hard-earned marketing $ pay - Assess the persistent flood of ad and promo offersI'm looking for interesting projects to work on. I have very affordable rates to go along with the stellar advice.

    • Director of Marketing
      • Jun 2006 - Apr 2008

      1. Defined positioning and messaging for GlobalSCAPE’s markets/targets/verticals.2. Drove lead generation and sales to meet corporate goals 3. Integrated sales group into marketing planning activities4. Helped develop new products to meet the needs of customers.

    • Marketing Consultant
      • Jun 1998 - May 2006
      • Wayland MA

      1. Private label pregnancy test kit development for Abbott Labs2. Development and commercialization of key diabetic test products for Abbott Labs3. Designed marketing programs for a Chiropractic medical practice.4. Created motivational programs to focus & inspire people in the workplace & in their lives.5. Marketed Accounts Payable Reviews to CFO's at local companies (finding overpays etc).

  • Bausch & Lomb
    • Wilmington MA
    • Sales and Marketing Manager
      • Sep 1988 - Nov 1997
      • Wilmington MA

      Sales and Marketing Manager - 1994-1997Responsible for B&L's Gas Permeable Contact Lens solutions in US & CanadaSenior Product Manager - 1991-1994 1) Bausch and Lomb Gas Permeable Contact Lens Solutions2) New Product Development3) Quality training and implementation4) Olympic Coordinator - B&L was a TOP Olympic sponsorSenior Product Manager - 1988-1991 Boston Gas Permeable Contact Lens Solutions

    • Group Product Marketing Manager
      • Aug 1982 - Jun 1988

      San Juan Puerto Rico -1986-1988 - Group Product Manager: Soaps, dish liquids, detergents, Curad, Handiwipes, Floor cleanersLondon UK--1982-1985 - Product Manager: Snugglers Diapers, Ajax brands - Senior Product Manager: Palmolive soap - UK Media Coordinator: All brands

    • Product Marketing Manager
      • Apr 1979 - Jun 1982

      Product Manager for Elastoplast (the UK equivalent of Band Aid)National account manager for Boots the single largest account in the UK (32% of sales)

    • Marketing Planning Manager
      • Sep 1977 - Mar 1979

Education

  • 1974 - 1977
    The University of Manchester (U.K)
    Bachelor of Science (B.S.), Management Science
  • 1974 - 1977
    UMIST
    BSC, Marketing/Psychology

Suggested Services

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Industry Focus. “Marketing and Advertising”

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