Bio
Experience
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Small Business Marketing Consultant
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Find Local Customers Online
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MetroWest Boston
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Small Business Marketing Consultant
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May 2008 - Present
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MetroWest Boston
If you have marketing challenges -I can help as I have: Extensive experience in online and offline marketing across many industries. A data-driven marketing focus that will give you a framework for decision-making. A #1 bestselling marketing book “Stress-Free Internet Marketing for Businesses".- Get help/support with marketing programs.- Understand more clearly how to make your hard-earned marketing $ pay - Assess the persistent flood of ad and promo offersI'm looking for interesting projects to work on. I have very affordable rates to go along with the stellar advice.
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Director of Marketing
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Jun 2006 - Apr 2008
1. Defined positioning and messaging for GlobalSCAPE’s markets/targets/verticals.2. Drove lead generation and sales to meet corporate goals 3. Integrated sales group into marketing planning activities4. Helped develop new products to meet the needs of customers.
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1618 Consulting Online
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Wayland MA
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Marketing Consultant
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Jun 1998 - May 2006
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Wayland MA
1. Private label pregnancy test kit development for Abbott Labs2. Development and commercialization of key diabetic test products for Abbott Labs3. Designed marketing programs for a Chiropractic medical practice.4. Created motivational programs to focus & inspire people in the workplace & in their lives.5. Marketed Accounts Payable Reviews to CFO's at local companies (finding overpays etc).
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Bausch & Lomb
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Wilmington MA
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Sales and Marketing Manager
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Sep 1988 - Nov 1997
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Wilmington MA
Sales and Marketing Manager - 1994-1997Responsible for B&L's Gas Permeable Contact Lens solutions in US & CanadaSenior Product Manager - 1991-1994 1) Bausch and Lomb Gas Permeable Contact Lens Solutions2) New Product Development3) Quality training and implementation4) Olympic Coordinator - B&L was a TOP Olympic sponsorSenior Product Manager - 1988-1991 Boston Gas Permeable Contact Lens Solutions
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Group Product Marketing Manager
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Aug 1982 - Jun 1988
San Juan Puerto Rico -1986-1988 - Group Product Manager: Soaps, dish liquids, detergents, Curad, Handiwipes, Floor cleanersLondon UK--1982-1985 - Product Manager: Snugglers Diapers, Ajax brands - Senior Product Manager: Palmolive soap - UK Media Coordinator: All brands
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Product Marketing Manager
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Apr 1979 - Jun 1982
Product Manager for Elastoplast (the UK equivalent of Band Aid)National account manager for Boots the single largest account in the UK (32% of sales)
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Marketing Planning Manager
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Sep 1977 - Mar 1979
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Education
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1974 - 1977The University of Manchester (U.K)
Bachelor of Science (B.S.), Management Science -
1974 - 1977UMIST
BSC, Marketing/Psychology
Suggested Services
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Industry Focus. “Marketing and Advertising”
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