Experience

• 

  Sojitz Fuso Philippines Corporation

  • Philippines

  • Content Creator | Graphic Designer

    • Dec 2020 - Present
    • Philippines

    Responsible for conceptualizing, designing, and producing engaging visual content across various digital and print platforms to promote the brand and products effectively, as well as managing digital marketing efforts and social media presence.- Visual Content Creation: Conceptualize and design visually captivating content for digital and print platforms, including social media posts, website graphics, email newsletters, brochures, advertisements, and other promotional materials.- Graphic Design Excellence: Ensure all visual content maintains high standards of design excellence and adheres to brand guidelines, effectively communicating key messages and enhancing brand recognition.- Digital Marketing Management: Develop and execute digital marketing strategies to increase brand visibility, drive website traffic, and generate leads. This includes managing paid advertising campaigns, content calendars, and optimizing digital marketing channels for maximum impact.- Social Media Engagement: Manage and maintain Mitsubishi FUSO Philippines' presence on social media platforms, creating compelling content, engaging with followers, and monitoring social media metrics to track performance and identify opportunities for improvement.- Collaborative Ideation: Collaborate closely with the marketing team to brainstorm ideas, understand project requirements, and develop innovative design solutions and digital marketing campaigns that align with marketing objectives and resonate with our target audience.- Market Trends Awareness: Stay informed about industry trends, emerging technologies, and digital marketing best practices to continuously enhance the effectiveness of our visual content and digital marketing strategies.- Project Management: Manage multiple projects simultaneously, prioritize tasks, and meet deadlines while maintaining exceptional quality and creativity in all deliverables.

• 

  GUESS?, Inc.

  • United States
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Visual Artist

    • Jan 2020 - Nov 2020

    My role encompasses the design and execution of in-store signage, posters, and various advertising materials, ensuring that each piece reflects the brand's aesthetic while captivating our customers' attention.- Display Design: Conceptualize and create visually compelling displays for GUESS Philippines stores, including in-store signage, posters, window displays, and promotional materials.- Store Merchandising: Collaborate with the merchandising team to ensure that visual displays effectively showcase GUESS products and promotions while maintaining brand consistency and visual appeal.- Advertising Materials: Design and produce in-mall advertisements, including chrome posters, lamp-post banners, billboards, and other out-of-home advertising materials, to increase brand visibility and drive foot traffic to GUESS stores.- Brand Guidelines: Adhere to GUESS brand guidelines and standards in all visual elements, ensuring that the brand's image and messaging are accurately represented across all touchpoints.- Trend Research: Stay informed about industry trends, fashion trends, and visual merchandising best practices to continuously innovate and elevate the visual presentation of GUESS stores.- Collaboration: Work closely with the marketing team, store managers, and other stakeholders to align display designs with marketing campaigns, product launches, and seasonal promotions.- Execution: Oversee the implementation and installation of display designs in GUESS stores, ensuring that displays are set up according to planograms and visual guidelines in a timely and professional manner.- Feedback Incorporation: Gather feedback from store teams and management to continuously improve display designs and optimize the customer shopping experience.

  • Marketing PR & Graphic Artist

    • Sep 2018 - Dec 2019

    I played a pivotal role in orchestrating the brand's public relations initiatives while infusing creative visuals into our campaigns. My responsibilities were multifaceted and included:- Event Proposal Drafting: Crafted compelling event proposals that encapsulated the essence of GUESS's brand identity and objectives, ensuring alignment with strategic marketing goals.- Agency Coordination: Collaborated closely with both internal teams and external agencies to execute seamless campaigns, ensuring all stakeholders were aligned and working towards a unified vision.- Press Media and Influencer Management: Orchestrated the pullout of press media and influencers, strategically selecting partners whose values and audience resonated with the GUESS brand ethos.- Sponsorship Proposal Review: Reviewed and assessed all sponsorship proposals, evaluating their potential to enhance GUESS's brand visibility and align with our marketing objectives.- Post-Event Reporting: Compiled comprehensive post-event reports, analyzing the impact of our initiatives and identifying areas for optimization, thereby refining our future strategies.- PR Editorial Reports: Created monthly PR editorial reports, providing insights into our media coverage, audience engagement, and the overall effectiveness of our PR efforts.

• 

  JEMMA - PUP San Pedro

  • San Pedro City

  • Synergy Trainee

    • Jun 2017 - Mar 2018
    • San Pedro City

• 

  Red Ribbon Bakeshop, Inc.

  • San Pedro City

  • Management Trainee

    • Dec 2017 - Feb 2018
    • San Pedro City

• 

  Avon

  • Biñan City

  • Sales Agent

    • Nov 2015 - Mar 2016
    • Biñan City

• 

  Goldilocks Bakery

  • Muntinlupa City

  • On the Job Trainee

    • Dec 2015 - Jan 2016
    • Muntinlupa City