Experience

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  Sightlines llc

  • Minneapolis

  • Retail Design Consultant

    • Oct 2009 - Present
    • Minneapolis

    SIGHTLINES provides creative retail services integrating Visual Merchandising, Store Design, Fixture Design and Branding for Retail clients and Manufacturers.

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  SOURCE ENGINEERING

  • Hopkins, Minnesota

  • Designer

    • Aug 2012 - Dec 2014
    • Hopkins, Minnesota

    Directed all Design and Marketing projects for an existing Retail Fixturing System., Developed new markets in Commercial Interiors, Manufacturing and Trade Show utilizing this system

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  Elevations

  • Greater Minneapolis-St. Paul Area

  • Vice President, Corporate Sales and Development

    • Sep 2010 - Oct 2011
    • Greater Minneapolis-St. Paul Area

• 

  Presentations Plus, Inc

  • Long Lake, MN

  • OWNER/PRESIDENT

    • Jan 1984 - Sep 2009
    • Long Lake, MN

    Pioneered dye sublimating printing to the Retail Industry, providing banner programs to leading retailers and manufacturers. Designed and marketed a proprietary Retail Fixturing System ZoN, which is now marketed under the MIXX logo. Sold the company in 2009.

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  Neidermaier Display

  • Account Executive

    • Jul 1980 - Sep 1984

    Called on major retailers providing Graphics and Decoratives for in-store promotions.My ability to design as well as sell allowed my sales to be 90% custom projects.

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  Dayton's

  • Director, Store Presentation

    • Jul 1977 - Jul 1980

    Directed all Visual Merchandising and Store Design projects including Fixture Design, Plan-o-Grams for the 15 store chain.Directed all Visual and Capital Expense Purchases for Visual Merchandising.Developed Regional Visual management teams to strengthen consist look throughout all stores.Implemented store specific plan-o-gram program to control distribution of product as determined by store space. .

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  Jordan Marsh

  • DIRECTOR, VISUAL MERCHANDISING

    • Jan 1975 - Jan 1977

    Directed all Visual projects for the 12 store chain.Developed and coordinated Visual Merchandising guidelines and fixture points of purchase and display elements as it related to plan-o-grams and store readiness.

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  Macy's

  • New York City

  • ADMINISTRATOR, DISPLAY DIRECTOR

    • Jan 1970 - Jan 1975
    • New York City

    Rose from branch store trimmer to Display Director for 15 store group.Directed Store Design and Visual Merchandising departments, with responsibility for Fixture Design, Store Communications and Print collateral.. Designed first "Cellar" concept on the east coast which was was copied by many retailers nationwide. Worked on the Annual Flower Show, brought back after a 20+ year absence.Directed all Expense and Capital purchases for Visual Merchandising.