Okay, let’s tackle this. So John Dapsis has a mix of sales, marketing, and customer service skills, which are valuable in many industries. However, his rate is likely on the lower side due to his lack of specific technical skills like software development or engineering. In Cathedral City, California, the average sales professional might charge around $50-$100 per hour, depending on the industry and level of experience. Since John doesn’t have a degree in business or sales, and his skills are more general, I’m estimating his rate to be on the lower end of this range.