Okay, let’s tackle this. So John Daley, LMHC, is a licensed mental health counselor with experience in counseling and a degree from Liberty University. Location is Jacksonville, Florida, which is a moderate cost of living area. Mental health counselors with similar experience and education typically charge lower rates, around $40-$75 per hour. Considering John's level of experience and education, I estimate his hourly rate to be around $65, which is slightly above the average range. This is because Liberty University is a well-known institution, and John's licensure as an LMHC adds credibility to his services.