Okay, let’s tackle this. So John Cook has 36 years of experience as Director at KOB TV, which is a significant amount of time in the media industry. His location in Albuquerque, New Mexico, is also a factor. Considering his role as Director, his education in Journalism/Communications from The University of New Mexico, and his experience in the media industry, his estimated hourly rate is around $125. This rate is lower than what professionals with similar experience in other industries might charge, but it's still a respectable rate considering his role and location. Some media executives with similar experience might charge $150-$200 per hour, but Cook's background and experience bring his rate down to $125.