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Bio

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John C Carson is a seasoned marketing professional with 40+ years of experience in marketing communications, advertising, and project management. He has held various roles in small businesses and corporations, including Chief Marketing Officer, Marketing Specialist, and Store Manager. Carson has a Bachelor of Arts degree from Colgate University and has developed skills in content development, search optimization, and trade show management. With extensive experience in marketing and project management, Carson has provided services to small businesses, including marketing, content, and project management services. He has also managed marketing budgets, developed photography and video resources, and transitioned from reliance on full-service advertising agencies to in-house agency functions. Carson has worked in various industries, including manufacturing, outdoor power equipment, and gardening, and has developed expertise in advertising, press relations, trade shows, and content development and search optimization.

Experience

  • MCPM
    • Easton, NY
    • Chief Marketing Officer
      • Feb 2016 - Present
      • Easton, NY

      Provide marketing, content and project management services to small businesses

    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Manager, Marketing and Business Development
      • 1997 - 2016

      Responsible for advertising, press relations, trade shows, web site, marketing communications and development of sales tools for custom machine manufacturer

    • Senior Marketing Analyst
      • 1991 - 1997

      Responsible for development of photography and video resources, marketing budget management and transition from reliance on a full-service advertising agency to in-house agency functions, including distributor recruitment and training, publication advertising, press relations, trade shows, sales tools and company's web site

    • Marketing Specialist, Manual Cabinets
      • 1989 - 1991

      Responsible for development of photography and video resources, sales tools and all promotion activities for industrial and non-industrial manual blast cabinets

    • Dealer Marketing Specialist
      • 1983 - 1989
      • Troy, NY

      Responsible for development of outdoor power equipment dealer advertising materials for Troy-Bilt Tillers, point-of-purchase advertising material, technical and marketing newsletters, dealer recruitment and training, trade shows, fairs and home/garden events and development of rental and professional sales programs

  • Garden Way, Inc.
    • Tukwila and Fife, WA
    • Store Manager
      • 1979 - 1982
      • Tukwila and Fife, WA

      Responsible for all operations of Garden Way Living Center, including Troy-Bilt outdoor power equipment sales and service, sales of gardening lifestyle and food preservation products, exhibits at fairs and home shows and store-sponsored special events

    • Service Manager and Service Technician
      • 1975 - 1979
      • Portlans, OR

      Responsible for Troy-Bilt Tiller service shop operations, Parts Department, warehouse operations, assembly and demonstration of product at factory-owned regional Demonstration Service Center

Education

  • Colgate University
    Bachelor of Arts (B.A.), English and Education

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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