Bio
Experience
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MCPM
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Easton, NY
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Chief Marketing Officer
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Feb 2016 - Present
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Easton, NY
Provide marketing, content and project management services to small businesses
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United States
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Machinery Manufacturing
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1 - 100 Employee
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Manager, Marketing and Business Development
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1997 - 2016
Responsible for advertising, press relations, trade shows, web site, marketing communications and development of sales tools for custom machine manufacturer
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Senior Marketing Analyst
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1991 - 1997
Responsible for development of photography and video resources, marketing budget management and transition from reliance on a full-service advertising agency to in-house agency functions, including distributor recruitment and training, publication advertising, press relations, trade shows, sales tools and company's web site
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Marketing Specialist, Manual Cabinets
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1989 - 1991
Responsible for development of photography and video resources, sales tools and all promotion activities for industrial and non-industrial manual blast cabinets
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Garden Way, Inc.
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Troy, NY
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Dealer Marketing Specialist
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1983 - 1989
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Troy, NY
Responsible for development of outdoor power equipment dealer advertising materials for Troy-Bilt Tillers, point-of-purchase advertising material, technical and marketing newsletters, dealer recruitment and training, trade shows, fairs and home/garden events and development of rental and professional sales programs
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Garden Way, Inc.
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Tukwila and Fife, WA
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Store Manager
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1979 - 1982
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Tukwila and Fife, WA
Responsible for all operations of Garden Way Living Center, including Troy-Bilt outdoor power equipment sales and service, sales of gardening lifestyle and food preservation products, exhibits at fairs and home shows and store-sponsored special events
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Garden Way Manufacturing Company, Inc.
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Portlans, OR
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Service Manager and Service Technician
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1975 - 1979
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Portlans, OR
Responsible for Troy-Bilt Tiller service shop operations, Parts Department, warehouse operations, assembly and demonstration of product at factory-owned regional Demonstration Service Center
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Education
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Colgate University
Bachelor of Arts (B.A.), English and Education
Suggested Services
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