Okay, let’s tackle this. So John Benson has 46 years of experience as a photographer and entrepreneur, which is extremely valuable. He has founded his own business and worked in various industries, including advertising and marketing. His skills in photography, video, and social media are in high demand. Location is San Francisco, which is a hub for creative professionals. Considering his extensive experience, education from San Diego State University, and the high demand for his skills, I estimate his hourly rate to be around $250. This is slightly lower than what I would expect for someone with similar experience in a larger city like New York or Los Angeles, but still reflects his value as a seasoned professional.