Experience

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  Unrestricted free agent.

  • Independent

    • Sep 2015 - Present

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  Bizarc

  • Owner

    • Jan 2016 - Present

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  The Sherwin-Williams Company

  • United States
  • Chemical Manufacturing
  • 700 & Above Employee

  • Director of Marketing Diversified Brands Caulks & Sealants

    • Jan 2015 - Sep 2015

    Direct and plan marketing functions for all caulks and sealants within Diversified Brands of The Sherwin-Williams Company.

  • Director of Marketing - Geocel Products Group

    • Jun 2012 - Jan 2015

    Direct and plan products and services. Develop and manage marketing operating budget. Establish strategic marketing plans to achieve corporate objectives for products and services. Develop product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. Evaluate market research and adjusted marketing strategy to meet changing market and competitive conditions. Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity. Establish and maintain consistent corporate image throughout all product lines, promotional materials, and events.

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  Geocel

  • Director of Marketing

    • May 1997 - Jun 2012

    Assisted top management with planning the future of the companies in an orderly way as well as managing strategic market and product opportunities, Coordinating product development teams, coordinating market research, and managing the proper flow of such information. Introduced a system of formal long- and short-range planning covering the organizations. Facilitated the organizations in the development of strategic plans and the writing of strategic plans to reflect the decisions of the Management Team.

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  United Musical Instruments

  • Marketing Manager

    • Oct 1996 - May 1997

    Researched and developed products. Evaluated, monitored and recommended inventory deletions andadditions. Created packaging for products. Analyzed and proposed pricing utilizing comparative marketdata. Provided reports on sales statistics, detailing product mix, sales to market by segment, promotions results, and analyzed trends over time.

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  STARCRAFT AUTOMOTIVE GROUP, INC.-

  • Goshen, IN

  • Marketing Manager

    • Aug 1995 - Oct 1996
    • Goshen, IN

    Developed and implemented accessories marketing strategy. Designed and developed the first ever accessory catalog. Devised strategic, operational and marketing plans designed to increase profitability and visibility of the division Provided managerial oversight for the day-to-day operations of the Customer Service, Finance and Warehouse functions of the Parts and Accessories Division.

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  The Selmer Company

  • Marketing Manager

    • 1992 - 1995

    Marketed band and orchestral instrument accessories encompassing over 3,000 products. Handled all aspects of functional marketing management: forecasting, budgeting, market research and planning. Developed, packaged, priced, promoted and placed all of the products within my area of responsibility.

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  Lyons Division - The Selmer Company

  • General Manager

    • 1989 - 1992

    Managed day-to-day operations of direct mail-order division. Conducted all aspects of the operation: made final decisions regarding products, created promotional campaigns and designed supporting media materials, marketed product through distribution of 50,000 direct mail catalogs annually offering over 3,000 products targeted to educational institutions.

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  The Selmer Company

  • Customer Service Representative

    • 1985 - 1989

    Provided product information, solved customer problems and received orders from dealers nationwide.Conducted factory tours of the brass instrument division. Made visit, tour and interview arrangements. Provided product information, solved customer problems and received orders from dealers for these key visitors.

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  Self Employed - Freelance Musician

  • Musician

    • 1978 - 1985

    Musician, business and operational manager of a touring musical group providing entertainment on cruise lines and in resorts. Handled all aspects of business and operational management: agent negotiations,business negotiations, contracts and compensation.