Okay, let’s tackle this. So John Barous has a mix of marketing, sales, and entrepreneurship skills. He’s not a lawyer or a judge, which helps keep the rate lower. Location is San Diego County, California, which is a relatively expensive area. Marketing professionals with similar skills can charge around $100–$200 per hour. However, considering his diverse skillset and experience in retail, I’ll estimate around $125 per hour. This is slightly below the average for marketing managers in the US, who can charge $150–$250 per hour. But John’s unique combination of skills and location suggest this rate is more reasonable.