Bio
Experience
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United States
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Wholesale Building Materials
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700 & Above Employee
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Director, Commercial Marketing
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Jan 2020 - Present
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Director Segment Marketing
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Nov 2016 - Oct 2021
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Artcobell
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Temple, Texas
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Director Product Management || Team Leadership | Performance Improvement | VOC & Client Relations
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Dec 2011 - Oct 2016
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Temple, Texas
Since 2002, I've been with various HNI Corporation operating companies that provide office and educational products and services. In my previous role, I supported the acquisition of Artcobell through analysis of its product-development capability and product portfolio alignment with HNI objectives. I relocated to Austin and established enhanced performance standards that are now is use across all new and existing product lines. FOCUSPresently, I'm driving profit growth through leadership of process optimizations that support product development and branding. SCOPE & INITIATIVVESDuring this time, I've:> Sourced and guided product development teams with flexible project management methodologies that meet changing customer needs through product-portfolio reshaping> Improved testing, certification, and product-development processes.> Supported new product deployments with technology-specification, documentation and marketing- and sales-tool contributions. > Aligned in-house testing procedures with industry benchmarks.CONTRIBUTIONSI've enhanced the companies bottom-line value through the:> Successful launch of 15 new products and line enhancements during 2015-16, that boosted new product sales and improved overall margins> Repositioning of a dated product portfolio that included retirement and replacement of 60% of the offering.
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Product Segment Manager, Education || Organizational Collaboration | New Product Development Leader
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2006 - 2011
FOCUS> I developed and implemented product and business strategies that fueled major market-share and sales growthSCOPE & CONTRIBUTIONSI actied in an integral management, product-planning, and new product-development role for the company's branded products and:> Drove the development of a new school furniture product platform that revolutionized the market place with it VOC approach that became the industry norm. Highlights include:- 2 industry awards- Targeted sales goal of $17M+ within 3 years achieved.- Extensive VOC research that was essential in the product-design and marketing launch process.- Project management that met cost, margin, and schedule targets while staying within the established $2.5M budget.
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Product Business Manager
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2003 - 2006
I was charged with P&L responsibility while directing product development and implementation cycles for a $100M+ product category. My initiatives were integral in the definition and implementation of several foundational companywide processes including those ofr product portfolio management and new product development.
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Gunlocke
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Muscatine, IA
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Product Business Manager
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2002 - 2003
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Muscatine, IA
In only one year, I:> Rebuilt a dated seating product portfolio with a 30% increase in total offerings through the introduction of 12 product lines. And:> Earned the industry's "Best of NeoCon" aware for 1 of those products. Through my development of a strong product plan in collaboration with independent designers.
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Haworth
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Holland, MI
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EARLIER CAREER
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1987 - 2002
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Holland, MI
I held several product- and marketing-management positions in different locations for Haworth Inc. (home office: Holland, MI), a privately-held, family-owned corporation serving markets in 120+ countries through a global dealer network. First Source Furniture, Group Product & Marketing Manager (Nashville, TN)I revamped processes, guided teams, and coordinated marketing program activities in management of a $60M+ revenue line. My contributions to profitability included:> Leadership of several new product-line development processes, including a program with a $1M+ capital budget.> An increase in new-product margin sales contribution from 0% to 35% over 3 years. > Improved operational effectiveness and costs through product-line maintenance and rationalization.> Brand repositioning and equity building through more competitive product category alignments. Associate Product Manager - Systems (Holland, MI)> Directed several new product-line extension and ehancement projects.Dealer Market Manager (Sales) (Atlanta, GA)> Haworth Sales quality award | Led sales growth and brand promotion in $4M territoryAssociate Product Manager - Product Analyst (Holland, MI)> Backed product managers and supported product introductions
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Education
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Western Michigan University
Bachelor’s Degree, Marketing/Marketing Management, General
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