Okay, let’s tackle this. So John has a broad range of skills, including negotiation and experience with single-family homes and new home sales. He’s also got a strong focus on first-time home buyers, which is a niche. Location is Plano, Texas, which is a relatively affluent area. According to the National Association of Realtors, the median sales price for single-family homes in the Dallas-Fort Worth area is around $340,000. For new home sales, it’s around $280,000. Considering his skills and location, I’d estimate his rate to be around $125 per hour, which is slightly below the national average for real estate agents in this area.