Experience

• 

  Hallmark Health Care Solutions

  • Sr Manager, Event Marketing

• 

  Hallmark Health Care Solutions

  • Event Marketing Manager

    • Jan 2023 - Present

• 

  Total Brain

  • Remote

  • Event Marketing

    • Dec 2019 - Oct 2022
    • Remote

    Procured and managed all live and virtual event thought leadership presentations and trade show exhibits to significantly increase awareness of the importance in measuring and self-monitoring your mental health. Created all trade show booth signage, giveaways, and overall activations to increase engagement and drive a 168% increase in leads captured at live events. Implemented and managed all pre-event Sales orientation meetings to review full event activations and drive maximum engagement with attending prospects.

• 

  Monster

  • United States
  • Internet Publishing
  • 700 & Above Employee

  • Director, Events and Trade Shows

    • Oct 2009 - Sep 2019

    Spearheaded the coordination and deployment of diverse corporate events and trade shows to drive visibility and engage prospective and current clients in innovative ways. Leveraged virtual reality technology, touch screen activities and live presentations to engage booth traffic and drive lead generation, enhancing trade show booth design with innovative and engaging activities.

  • Manager, Voice of the Customer

    • Feb 2002 - Sep 2009

    Coordinated and managed all Customer Advisory Board Meetings, including member recruitment, venue selection, vendor negotiation, establishing objectives, creating a relevant agenda, pre- and post-meeting communications, and consolidation of key findings. Analyzed input to deliver corporate-wide action plan, developing and deploying process improvements in support of customer requests and requirements.

  • Business Development Rep

    • Jan 2001 - Jan 2002

    Led Monster’s Elite Job Expiration Team, accountable for the generation of $1.5M in revenue from the provision of consultative and advisory services. Educated customers on best practices in leveraging Monster’s tools and functionality to optimize successful return on investment of job postings.

• 

  Veratec Div of International Paper / BBA Nonwovens

  • Senior Customer Service & Marketing Specialist

    • Feb 1991 - Dec 2000

    Developed and implemented process improvements to drive client satisfaction and loyalty while partnering with subcontractors to design innovative new products to generate $200K in sales revenue. Administered and trained all Management, Sales, and Marketing personnel on Customer Contact Skills which resulted in being presented with the Marketing Award of Excellence.

• 

  Foot Locker

  • Retail Store Manager

    • Jan 1987 - Sep 1991