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Johanna Hendren

English Product Content Writer at FARFETCH
Intro Book
Johanna Hendren, a seasoned English product content writer with 2 years of experience at Farfetch, boasts a diverse background in property development, interior design, and management, with a Bachelor's degree from Cardiff University.
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Location
Paignton, England, United Kingdom, GB
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Bio

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Hello! I'm Johanna Hendren, currently based in Paignton, England. I have a diverse professional background, with over 13 years of experience as the founder of Love to Bake Cake, an eBay-based business specializing in confectionary and baking goods. Since May 2022, I have been working as an English Product Content Writer at FARFETCH, where I produce detailed technical descriptions for luxury fashion products. My previous roles include property developer and art technician, where I honed my skills in design, project management, and client coordination. I hold a Bachelor's degree in Interior Design from Cardiff University, which has greatly influenced my creative approach. I am passionate about fashion, baking, and design, and I thrive in dynamic environments.

Experience

  • FARFETCH
    • English Product Content Writer
      • May 2022 - Present

      • Tasked with producing 120 - 180 detailed and informative technical descriptions per day across Farfetch’s luxury clothing, accessories, homeware and lifestyle departments.• Using fabric and garment construction knowledge and awareness of fashion trends and luxury houses to produce product highlights.

  • Love To Bake Cake
    • Founder
      • 2009 - May 2022

      Owner and founder of Love to Bake Cake - the eBay-based online retail business selling confectionary, baking goods, sprinkles and cake decorations.

  • Self-employed
    • Property Developer
      • 2004 - 2009

      • For five years, I oversaw and co-ordinated the development of numerous properties in a self-employed role.• Tasks included designing interior schemes for clients, coordinating trades and managing budgets.

  • Cuthbert Mayne C of E
    • Art Technician
      • 1999 - 2004

  • Curtain Craft
    • Manager
      • 1996 - 1999

  • The Hessian Company
    • Curtain Maker
      • 1991 - 1996

  • Architectural Assistant
    • Architectural Assistant
      • 1986 - 1989

Education

  • Cardiff University / Prifysgol Caerdydd
    Bachelor's degree, Interior Design

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Industry Focus. “Software Development”

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