Okay, let’s tackle this. So Johan has a mix of photography and design skills, which are in demand. However, his experience is mostly as a photographer and owner of a small business, which might not be as lucrative as a corporate job. Location is Cape Town, South Africa, which could impact rates. Considering his skills and experience, I would estimate his hourly rate to be around $75, which is on the lower side due to his entrepreneurial background and lack of corporate experience. This rate is also influenced by the fact that he is not a highly specialized expert in any one area, but rather a generalist with a range of skills.