Experience

• 

  Specialized Bicycle Components

  • United States
  • Sporting Goods Manufacturing
  • 700 & Above Employee

  • Global Sports Marketing - Triathlon Program Manager

    • Jan 2011 - Present

    Global Sports Marketing at Specialized Bicycles | www.iamspecialized.comDevelopment and management of global sports marketing strategy for sponsored triathletes, mountain bike riders and Specialized Factory Racing XCO team. Creating a performance based support team and elite pathways for elite athletes, sharing in the common vision of Specialized Racing.The creation and management of the team's budgets, including short and long range financial planning and projection. Set strategy for marketing campaigns and lead execution across global teams with support from global stakeholders.Head up sponsorship relations for SFR XCO team and Specialized Triathlon racing with a strong focus on communication and copy. Leading negotiations with team(s), rider(s), events, staff, photographers and co-sponsors. Providing management of administration, logistical support, planning, scheduling, transportation and coordination of team(s) and riders.I have a deep passion for bicycles and a global awareness of the bicycle industry gives me a good understanding for marketing opportunities. A natural leadership ability with strong communication skills enables me to lead and direct my team and team mates when the role requires. My attention to detail, drive to succeed and execute with precision, motivates me to achieve goals and targets. Social media and race content management pre, during and post events.• Facilitates and manage MTB/TRI marketing teams on the ground• Point of contact for Triathlets, MTB athletes, non racing ambassadors and Adventure ambassadors• Filter and approve VIP Product purchases and requests• Share brand content, latest trends and update riders on social direction• Source, Co-ordinate, Invoice and payments of photographers• Lead media interaction and activation around specific events and riders@Specializedza @iamspecialized @iamspecialized_tri @iamspecialized_mtb @teamspecializedgravity

  • Marketing Manager

    • Jun 2017 - Present

    Integrate all marketing activities to meet the needs of our product development and retail selling processes. Manage the activities of Promotions, Marketing Services and Public Relations.Establish aggressive and imaginative marketing goals to increase market share and profitability of product line.Develop and execute marketing plans within established budget, both short and long range, to ensure the profitable growth and expansion of company products.Assure that market research is performed and analyzed and make recommendations to appropriate functions to achieve product and program modifications, or improvements so that market opportunities may be capitalized on and the effect of competitive activity can be minimized.Evaluate market reaction to advertising programs, product packaging and formulation to ensure that the timely adjustment of marketing strategy and plans meet changing market and competitive conditions.Manage the administration of all advertising, editorial/public relations activities and approve the selection of advertising agencies, services, project priority, department personnel and resources.Ensure that relationship marketing programs are in place to drive the technical education of company sales people and on-floor sales people. Manage overall marketing budgets to meet company goals.

  • Content Producer

    • Dec 2011 - Present

    Creating content for digital and print marketing. Delivering photographic and video assets to market product and people culture. Producing and directing content creation. Social marketing, management, marketing and structure. @iamspecialized, @iamspecialized_tri, @teamspecializedgravity, @specializedza

  • Editor / Camera operator / Producer

    • Dec 2011 - Present