Okay, let’s tackle this. So Joey has 13 years of experience in sales and retail, which is a decent amount of time. Skills like sales management, customer service, and marketing strategy are in demand. However, the role is a seasonal specialist, which might impact the hourly rate. Considering the location is Folsom, California, and the industry is retail, I'll look at average rates for sales and retail professionals in the area. According to data, sales specialists in California can earn around $25-$40 per hour. Since Joey has more experience, I'll estimate around $45 per hour, which is at the higher end of the range.