Topline

Joey Skatell

Co-Founder & Chief Revenue Officer at Topline

Intro Book

Co-Founder and CRO at Topline | Partner at Mission 8 | We start, advise, and invest in organizations with purpose.

Verified

Location

Fort Collins, Colorado, United States, US

Languages

English Native or bilingual proficiency

Skills

Digital Marketing
Revenue Growth
Strategic Planning
Leadership
Entrepreneurship
Brand Development
Business Development
Marketing Automation
International Trade
Stakeholder & Client Relations
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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$300.0

Hourly Rate

How This Rate is Calculated

Okay, let's try to figure out Joey Skatell's hourly rate. First, I need to look at his experience, roles, and skills. He's a Co-Founder and Chief Revenue Officer at Topline, which is a high-level position. Before that, he was a Director of Marketing at Madwire, leading a team of 45. That's a significant leadership role. His experience spans over two decades, starting from 2002 with his own company, JAS Marketing, as President.

He's handled hundreds of millions in ad spend, which shows he's managed large budgets. His specialties include digital marketing, revenue growth, strategic planning, and marketing automation. Those are all in-demand skills. Education-wise, he has a Master's in Entertainment Business and studied Entrepreneurship at Auburn.

Location is Fort Collins, Colorado. While not as expensive as SF or NYC, Colorado still has a decent market rate for tech and marketing roles. Considering his executive roles and the fact he's a C-level executive now, typical hourly rates for CROs or similar can range widely. For consultants or freelancers, C-levels might charge $200-$500/hour. But since he's a co-founder, maybe his rate would be on the higher end if he's consulting.

Also, his work with Mission 8 as a Partner and his international experience might add to his value. He's been in leadership roles for a long time, which justifies a higher rate. I think somewhere around $300-$350 per hour is reasonable. But maybe even higher if he's considered a top expert. However, I should check average rates for CROs or digital marketing executives. Maybe $250-$400 is the range. Given his extensive experience and leadership, I'll settle on $300 as a midpoint.

Bio

As a passionate entrepreneur and digital marketing leader, I’ve spent the last two decades at the forefront of media, marketing, and revenue operations—managing hundreds of millions in ad spend, launching high-impact campaigns, and driving measurable growth.

Currently, as the Co-Founder and Chief Revenue Officer at Topline, I lead a dynamic team dedicated to empowering professionals with cutting-edge tools that streamline operations, increase visibility, and create a meritocratic space where the best talent wins. My mission is simple: to bridge the gap between opportunity and expertise, ensuring professionals can stand out and scale their impact.

Prior to Topline, I was the Director of Marketing at Madwire, where I led a team of 45 marketing professionals, overseeing large-scale digital campaigns and strategy development. In this role, I drove significant revenue growth by optimizing marketing operations, refining ad strategies, and developing scalable frameworks that helped businesses thrive.

I’ve also spearheaded digital marketing initiatives across multiple industries, thriving as Vice-President at Global Wine Alliance, President of JAS Marketing, and Digital Director at Mantooth Company. From executing holistic campaigns to leading high-value sales and brokering teams in multi-million-dollar contracts across domestic and international markets, I’ve always focused on data-driven marketing that delivers real results. Additionally, I championed Digital Marketing Automation, optimizing workflows to enhance efficiency and reduce costs.

Beyond marketing and revenue growth, my passion lies in building and managing relationships. As an effective communicator and mobilizer, I have leveraged these skills to foster high-performing teams, cultivate strategic partnerships, and engage diverse audiences. Whether leading teams at Marketing 360, advising businesses at Mission 8, or driving visibility for professionals at Topline, my goal remains the same: to combine smart marketing with scalable systems that unlock human potential and drive real results.

If you're looking to connect on digital marketing, business strategy, entrepreneurship, or revenue growth, let’s talk.

Specialties: Digital Marketing | Revenue Growth | Strategic Planning | Entrepreneurship | Brand Development | Leadership | Business Development | Product Launch | Marketing Automation | Stakeholder & Client Relations | International Trade

Credentials

Salesforce Trailhead

Salesforce

Jan, 2015
- Present
Inbound Certification

HubSpot

Jun, 2016
- Present
Google Adwords Certified

Google

Jan, 2016
- Present

Experience

United States
Technology, Information and Media
1 - 100 Employee

Co-Founder & Chief Revenue Officer
- Sep 2023 - Present
Co-Founder and CRO at Topline
- Aug 2023 - Present
Mission 8 is bringing together an invite-only network of mission driven builders, investors, and advisors committed to partnering with qualified organizations and entrepreneurs turning purpose-driven ideas into reality.

Madwire®

United States
Advertising Services
400 - 500 Employee

Senior Marketing Director
- Apr 2019 - Aug 2023
Top Performing Marketing Executive 2017 & 2018
Director of Marketing
- Apr 2019 - Aug 2023
- Fort Collins, Colorado Area
Marketing Executive
- Sep 2016 - Aug 2023
Marketing is by far the most important piece to any business' success. At the end of the day, your business will simply not grow without it. 90% of businesses fail not because their product or service is bad, but because nobody knows who they are. It's my job as a certified Marketing Executive to work closely with business owners, Developers, Designers, and Project Managers to not only promote a product or service, but to drive results.

Mantooth Company

United States
Marketing Services
1 - 100 Employee

Digital Director
- Jan 2015 - Dec 2016
- Fort Collins, Colorado Area
Supervise the Digital Services and the Digital Strategists.
Evaluate the digital marketing services currently offered, recommend areas where improvement is needed, and develop plans for achieving those improvements.
Identify new Digital Marketing opportunities.
Spot digital trends and to better understand consumer behavior using analytics, matching these with brand desires to create truly beneficial opportunities and solutions.

Good Shepherd Center For Homeless Women And Children

United States
Non-profit Organization Management
1 - 100 Employee

Executive Board Member
- Jan 2012 - Dec 2014
- Los Angeles, CA
My position on the Executive Board at Good Sheperd Center is to oversee the online marketing, public relations, and social media. I also introduce new ways to expand our reach into the community and to new donors.

Global Wine Alliance

United States
Food and Beverage Services
1 - 100 Employee

Vice President
- Jan 2011 - Dec 2015
- Los Angeles, CA
Manage the online identity of Global Wine Alliance around the globe in various languages
Research innovative ways to prospect new business opportunities around the global
Meet with new business prospects (both in person and on video chat) to learn about their needs and delivering solutions to meet those needs

Joey Skatell Productions

Beverly Hills, CA

Executive Producer
- Jan 2010 - Dec 2014
- Beverly Hills, CA
Work with different producers in the entertainment industry to bring high quality entertainment to the public.

Jas Marketing

Canada
Advertising Services
1 - 100 Employee

President
- Jan 2002 - Dec 2015
- Los Angeles, CA
Custom build and develop websites using advanced CMS software
Build mobile applications to meet clients needs.
Present new and original ideas to clients, while also listening to the clients needs and objectives
Manage a team of software developers and digital artists, while successfully completing projects on time and under budget

Education

2007 - 2008

Full Sail University
Master’s Degree, Entertainment Business, Entertainment Business

2007 - 2008
2002 - 2007

Auburn University
ENFB, Entrepreneurship, Entrepreneurship

2002 - 2007

Services

Industry Focus. “Marketing and Advertising”

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Joey Skatell

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$300.0

Hourly Rate

Bio

Credentials

Salesforce Trailhead

Inbound Certification

Google Adwords Certified

Experience

Topline

Co-Founder & Chief Revenue Officer

Co-Founder and CRO at Topline

Madwire®

Senior Marketing Director

Director of Marketing

Marketing Executive

Mantooth Company

Digital Director

Good Shepherd Center For Homeless Women And Children

Executive Board Member

Global Wine Alliance

Vice President

Joey Skatell Productions

Executive Producer

Jas Marketing

President

Education

Full Sail University

Auburn University

Services

Industry Focus. “Marketing and Advertising”

Performance Reviews

Highlights

Social Profiles

Community

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