Okay, let’s calculate. Joey has 32 years of experience, which is a significant amount. His skills include public relations, marketing, social media, and video production, which are in demand. However, his role as a creator and entrepreneur might not command the same rates as a traditional professional. Considering his experience and skills, a rate of $125 per hour seems reasonable, which is below the average rate for experienced professionals in his field. This rate is more in line with what a freelancer or independent contractor might charge, reflecting his non-traditional work arrangement.