Experience

• 

  Joey Writes

  • Guelph, Ontario

  • Wordsmith-in-Chief

    • Sep 2012 - Present
    • Guelph, Ontario

    I'm a copywriter (and sometimes video editor) for hire! I've tackled anything from SEO-optimized web content, to cheeky blog posts, holiday gift guides and press releases for a small roster of regular clients. This is where I "sharpen the sword," so to speak, and introduce plenty of healthy variety into my writerly diet.

• 

  Syngenta Canada

  • Guelph, Ontario, Canada

  • Branding and Content Specialist

    • Aug 2019 - Jun 2023
    • Guelph, Ontario, Canada

    My second go-round at Syngenta saw me move into brand strategy and creative development - in addition to a healthy focus on ad copy writing and video production.

• 

  Kahntact

  • Guelph, Ontario, Canada

  • Communications Specialist

    • Feb 2018 - Aug 2019
    • Guelph, Ontario, Canada

    My first foray into the advertising agency world. As the Communication Specialist, my roles included public relations planning and implementation, media release writing and other copy assignments (anything from promotional emails to brochures and web content) as well as video editing and production.

• 

  Syngenta Canada

  • Switzerland
  • Farming
  • 700 & Above Employee

  • Branding and Content Specialist

    • Sep 2016 - Feb 2018

    As a Branding and Content Specialist, I'm mainly responsible for creating written and visual content. On the writing side, my regular projects include email copy that provides timely agronomic and product information to our grower customers and retail partners. I also write media releases, agronomic articles, and contribute copy to various pieces of printed material - from breakfast boxes and event invites to fungus trivia calendars and sell sheets.On the visual end, I coordinate, film and edit videos that talk about Syngenta's latest products and technology, as well as agronomic service videos featuring Syngenta agronomists and experts. The other side of my job (the "Branding" side) requires me to have a strong knowledge of Syngenta branding standards and ensure that they are being followed across every piece of marketing content that's created.

  • Marketing Communications Specialist

    • Oct 2014 - Sep 2016

    My role involves creating brand and marketing assets, such as product-focused videos, media releases and email copy. I work closely with a multi-stakeholder team to ensure that every piece of marketing material we produce is engaging, relevant and on-point with our messaging.

  • Corporate Communications Specialist

    • Jul 2013 - Oct 2014

    My initial role with Syngenta saw me work in the Corporate Affairs department supporting both internal communications to employees, including the weekly company newsletter, and external communications projects, such as videos, brochures and other collateral around the Syngenta Good Growth Plan.

• 

  Research Communicatons, University of Guelph

  • Guelph, Ontario

  • Writer, Coordinator, Editor

    • Apr 2009 - Sep 2012
    • Guelph, Ontario