Okay, let’s calculate this. So Joey M has a mix of marketing, leadership, and event planning skills. These skills are in demand in the sports industry, especially in the Los Angeles Metropolitan Area. However, the rate is not extremely high due to the fact that he doesn’t have a specific high-level position or a lot of direct experience in a niche area like athlete representation or sports management. Considering his skills and location, I would estimate his hourly rate to be around $125, which is slightly below the national average for a sports manager or marketer. This rate is also lower than what someone with more experience in a specific area might charge. However, it's a reasonable estimate based on his overall skillset and location.