Experience

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  Mindgruve

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Group Media Director

    • Nov 2021 - Present

    Lead for the paid search and earned teams.

  • Media Director

    • Jan 2019 - Nov 2021

    •Agency lead for paid search and earned media teams•Responsible for team allocation and productivity•Media lead for client in biosciences across multiple product lines and research categories•Media lead for client in the finance industry focused on loan applications•Media lead for client in the automotive industry

  • Associate Media Director

    • May 2017 - Jan 2019

    •Media lead for agency across multiple media channels for large Fortune 500 client in the scientific laboratory manufacturing space for 45 divisions. Divisions covered across the globe.•Manage team on daily optimization efforts for multiple digital channels from programmatic buys, paid search, and video •Negotiate media buys to lower overall cost and increase rate of return for client in the scientific laboratory manufacturing space •Creation of systems for tracking of team resources and allocation within client•Develop client presentations for media plans and educational series

  • Senior Media Strategist

    • May 2016 - May 2017

    •Manage accounts for lead generation for health sciences company for direct buy and paid search•Manage and develop paid search accounts for regional hospital network•Manage team on daily optimization efforts and planning of future strategy needs within accounts•Write and develop copy for multiple projects within health sciences company

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  ymarketing

  • Newport Beach, CA

  • Paid Search Strategist

    • Mar 2013 - May 2016
    • Newport Beach, CA

    • Managed account for lead generation in healthcare for a product line for a Fortune 50 healthcare company.• Managed launch of new marketing campaigns for healthcare initiatives including setting of targets and strategy by geographic area.• Wrote ad copy for multiple projects to be used for lead generation on multiple digital ad platforms related to direct search and display advertising.• Managed seven figure paid search account across multiple ad formats to meet or exceed the client goals targeted for the campaign.• Managed two direct reports on multiple projects to implement marketing solutions for clients.• Led team in restructure of e-commerce account to increase sales from $100K monthly to $500K monthly in a 150 day period from paid search.

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  Fuse Interactive

  • Fresno, California Area

  • Paid Search Manager

    • Nov 2012 - Mar 2013
    • Fresno, California Area

    • Outlined strategy for marketing to 15 countries within Latin America to be reached within budget specs• Wrote and implemented all ad copy for the campaign across multiple product lines• Developed keyword set and structure for campaign for multiple types of products within company’s portfolio

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  RYP Marketing

  • Fresno, California Area

  • Paid Search Manager

    • Oct 2012 - Mar 2013
    • Fresno, California Area

    • Launched paid search campaigns from the ground up for private educational companies to increase leads for new student enrollment.• Reduced cost by 10% for account spending $100K monthly in 45 days increasing the overall value for the brand and ROI of the campaign.• Managed multiple projects to deliver lead generation and e-commerce results based on specific ROI criteria.• Authored articles for the company that were published on blogs for company PR.

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  j2 Global

  • Greater Los Angeles Area

  • SEO Consultant

    • Oct 2012 - Nov 2012
    • Greater Los Angeles Area

    • Analyzed current on page performance factors for a website to prepare for relaunch• Rewrite of key page elements to improve SEO performance• Completed SEO report and analysis to provide foundation and strategy for new page creation.

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  Todd Bates Systems

  • Long Beach, CA

  • Director of Online Marketing

    • Dec 2010 - Oct 2012
    • Long Beach, CA

    Managed and created marketing strategy for the primary business as well as the solutions side of the business. Launched marketing strategies in the areas of Facebook, Google (organic and PPC), direct mail and email marketing.• Created strategic plans covering all aspects of online marketing from SEO, SEM, incorporation of Google Pay Per click, Facebook Ads, and use of Video with an emphasis on conversion rates that would lead to sales and building of client database. Optimized conversion rates to average 17.5% achieving 4.71% ROI within each 30 day period.• Created content strategy and wrote blog posts on topics ranging from SEO, Scripts & Objection handling, Facebook Marketing, Email Marketing, and Direct Response marketing methods.• Monitored effectiveness of campaigns online campaigns through Google Analytics and Infusionsoft, evaluating key metrics to make improvements to strategy and implementation.• Organized team to create online website of www.ToddBatesSystems.com.• Created and managed team that delivered online client solutions. Created and delivered online marketing solutions for over 600 business owners in industries of real estate, Orthodontics, Insurance, Photography, Cosmetics, Motivational Speaking and more.• Co-authored two books that are currently in publication. o “6 Steps to a 7 Figure Net Income” – A book that outlines marketing strategies for small business owners to achieve success without overspending on marketing.o “6 Steps to Making Money on Facebook Right Now” – A book that provides business owners direct response marketing methods to leverage the power of the Facebook platform.• Spoke nationally and internationally at major marketing events including Glazer-Kennedy organization (InfoSummit and Social Media Marketing Summit), Perry Marshall, and Mal Emery.

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  The Global Trust Team

  • Long Beach, CA

  • Partner and Listing Specialist

    • Feb 2004 - Dec 2010
    • Long Beach, CA

    I am the listing specialist for the Global Trust Team and one of the partners of the company.

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  Facebook Online Real Estate Success

  • Facebook Marketing Strategist - Facebook Lead Conversion for Online Real Estate Success

    • Jan 2008 - Aug 2010

    A coach and instructor at the e-learning environment at www.OnlineRealEstateSuccess.com. James and I created the site to help all real estate professionals improve their web presence to help them generate leads in any market condition.

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  Keller Williams Realty

  • Real Estate Broker

    • 2005 - 2010

    Generation of real estate leads for prospects interested in local real estate.

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  Global Trust Realty

  • Business Owner

    • Feb 2003 - Feb 2005

    I was one of the managing partners of this full service real estate company.

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  Hitachi Consulting

  • Senior Consultant

    • Jul 2000 - Sep 2003

    Software development and testing of applications for clients.

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  University of Southern California

  • Instructor

    • Jul 2000 - Aug 2003

    I am an instructor at the Information Technology Program. I have been teaching technology courses for the past 6 years as well as performing staff training. Some of the courses I teach are Access, Introduction to Excel, Introduction to PowerPoint, & Web Publishing.