Experience

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  Foundry

  • Needham, MA

  • Lead Multimedia Content Producer, Visual & Digital Media

    • Jan 2012 - Present
    • Needham, MA

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  Joel Weisberg Multimedia Production

  • Freelance Consultant

    • Jun 2001 - Present

    • Design, architect, develop, and produce a variety of internal and external Web sites for a variety of clients• Produce email campaigns and newsletters• Plan, produce, and direct Webcasts, presentations and seminars• Create video, audio, and multimedia content • Create still photographs, photo illustrations, and graphic design • Design databases for business systems, such as CRM, accounting and inventory

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  Cengage Learning

  • Media Producer/Project Manager

    • Aug 2010 - Dec 2011

    • Produce web sites for a major textbook and educational materials company• Assemble and create assets for a variety of history, political science and behavioral sciences titles• Manage outside development vendors• Perform quality assurance• Train staff in the use of the company’s content management system

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  CustomMade Ventures

  • Director of Operations

    • Oct 2009 - Feb 2010

    • Directed operations for CustomMade.com, a multi-function, transactional website serving the custom woodworking community• Planned, architected and produced the project that successfully converted the original static website into a database-driven dynamic transactional website• Managed a variety of development projects, including website development, online advertising and video. • Hired and supervised designers, developers, writers, and programmers, both staff and on a contract basis• Performed discovery and determined project scope• Facilitated focus groups and research

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  ISM

  • Interactive Producer

    • Jul 2006 - Jun 2009

    • Produced interactive presentations and Web design projects, banner ad projects and email campaigns• Developed project plans and budgets and project documentation, including schedules, purchase orders, user manuals, statements of work and other client communications• Hired and supervised freelance designers, developers, copywriters, and programmers• Researched production, technologies, programming and other resources for a variety of projects• Performed discovery and determined project scope• Developed and documented information architecture• Managed project content assets in a variety of media

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  MultiMedia Pros, Inc.

  • Executive Producer

    • Oct 2003 - Jul 2006

    • Produced audio, video, DVD, CD-ROM, print and Web design projects• Developed content and copy for client projects, as well as company sales and marketing materials• Created visual designs and photo illustrations• Created marketing photographs for client projects • Sold multimedia services for a growing Webcasting and multimedia production company, including servicing existing accounts and cold-calling new accounts• Performed voice-over work on various audio projects• Hired and supervised freelance personnel• Managed online marketing initiatives, including search engine optimization• Designed and programmed databases for client projects and in-house systems

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  Ziff Davis

  • Features Producer, ZCast.tv

    • Nov 2000 - Jun 2001

    • Created, developed, and produced six pre-recorded weekly shows that aired regularly on the ZCast.tv streaming media Web site• Coached editors, analysts, and writers from 16 Ziff Davis Media publications to develop an on-air talent pool• Played a major role in establishing the ZCast.tv brand as the premier technology-based Webcasting site • Wrote, directed, shot, edited, and appeared in Webcast programs• Collaborated in initial ZCast.tv site design and development • Created original copy and graphics for the Web site• Produced live Webcast event programming

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  Ziff-Davis Publishing

  • Photo Editor, eWEEK, formerly PC Week

    • Feb 1994 - Sep 2000

    • Assigned and directed photographers and purchased art for both the print and online editions of a national IT newsweekly• Created extensive photo illustrations and graphic design work for print and Web• Photographed news events, environmental portraits and product photos for the publication • Worked with internal clients and freelance photographers to ensure consistency and meet the organization’s high standards• Organized and managed a library of more than 125,000 images• Designed, developed and managed a system to track a $300,000 annual photo and illustration budget• Instituted a program to equip and train reporters to supply images and sound files for PC Week Online• Created and produced both pre-recorded and live internet Webcasts in the studio and on location• Set up Webcasting studios for PCWeek Radio and eWEEK Webcast• Acquired and managed a $80,000+ photo, audio and video capital equipment inventory • Won the PC Week Editorial Excellence Award and the Ziff Davis Chairman’s Circle 1999 Award for outstanding contributions in editorial content

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  Joel Weisberg Photography

  • Freelance Photographer

    • Feb 1985 - Jan 1994

    Engaged extensively in corporate/industrial, still life, product and portrait photography in the Boston area