Experience

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  Self-employed

  • NorCal, NorNv

  • Sales Agency Owner

    • Dec 2003 - Present
    • NorCal, NorNv

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  OlneyReps Group

  • San Francisco Bay Area

  • Owner

    • Jan 2007 - Present
    • San Francisco Bay Area

    Founder, Sales Agency for N. CA and N. NVBuilt business to include premiere Motorcycle shops, Ski resorts, Bike shops, Sport shops, Optical, Medical and Sunglass shops.

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  7eye PanOptx

  • San Francisco Bay Area

  • Sales Agency Owner, Founder

    • Nov 1995 - Present
    • San Francisco Bay Area

    Founded Panoptx with 2 partners in 1995, incorporated in 1997 and ran company successfully until 2001 when we raised money and I stepped out of President role to focus on sales.

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  Optic Nerve

  • San Francisco Bay Area

  • Sales Agency Owner

    • 2005 - Present
    • San Francisco Bay Area

    Introduce and grow the Optic Nerve brand in premiere independent retailers

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  Red Bull Racing Eyewear

  • NorCal, NorNv

  • Sales Agency Owner

    • Aug 2016 - Dec 2017
    • NorCal, NorNv

    Quality Red Bull SPECT sunglass and optical frames to lovers of the sport life. Create a cohesive protection story in sport stores, independent eyewear stores and upscale optical shops

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  PanOptx 7eye

  • Pleasanton, CA

  • Founder

    • Nov 1995 - Apr 2012
    • Pleasanton, CA

    Co-Founder of the PanOptx Company, currently branded 7eye. PanOptx created the sealed sunglass category, better known as a "goggle-in-a-sunglass". Invented by Dr. Rudolph Kopfer and co-founded by Joel Olney, Ernie Fernandez and Dr. Kopfer. The 3 of us created the whole industry of foamed, sealed sunglasses for riding motorcycles, skiing, dry eye relief and comfort under the brand PanOptx.

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  Panoptx Eyewear

  • San Francisco Bay Area

  • Founder, Top Sales Rep

    • Nov 1995 - Apr 2003
    • San Francisco Bay Area

    driving sales from $.0 to $6 million in 4 yearsCreated a new company, developed new markets, developed and continued to increase customer base, doubled sales every year for the first 4 years and established the Brand as the "ultimate riding eyewear".

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  Cable Car Eyewear

  • Vice President Sales

    • Nov 1994 - Nov 1997

    Directed the Dr Dean Edell Brand to a 20% increase. Managed the growth of Cable Car Eyewear on a national scale from $12.5 million to $16 million. Developed the marketing plan, distribution, and rep force and customer base for PanOptx. Cable Car Eyewear sold in 1997 and we bought PanOptx, Inc.

  • National Sales Manager and Sales Rep

    • Mar 1991 - Nov 1994

    for Bay AreaResponsible for creating and rolling out the new Performance Eyewear Division of Cable Car Sunglasses. Developed contacts with retailers, rep agencies and distributors throughout the USA. Hired, trained and set goals for the new division while managing existing territories for all Cable Car Sunglass Brands. Sales increased from $11 million to $12.5 million, with all the growth coming from the new division.

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  Capo, Inc

  • Marketing Director

    • Jan 1991 - Mar 1991

    My job moved to Florida, so voluntarily I left to go to work for Cable Car Eyewear.

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  Royal Optical Co., Ski Optiks

  • VP Sales and Marketing

    • Oct 1987 - Jan 1991

    Responsible for the sales and marketing of all sunglasses, reading glasses, and accessories for the entire company. Managed five salaried and 20 commissioned sales people, as well as several distributors. Hired and trained new sales manager and account executives increased sales 22% nationally in 1987. Created three new catalogs annually. Developed and implemented in-store pricing programs with national chain. Designed new floor displays to appeal to upscale customers. Developed private label programs for LL Bean and Eddie Bauer catalogs and retail stores.

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  Ski Optiks

  • National Sales Manager

    • Mar 1985 - Sep 1987

    Ski OptiksIncreased sales from $3 million to $6 million in less than 3 years. Created 2 catalogs a year and developed all packaging and POP for the premium lines. Worked both national and regional trade shows to write orders and train sales people.

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  Ski Optiks

  • Sales Rep

    • Jan 1979 - Jan 1985

    Ski OptiksDeveloped Northern California Territories, hiring 5 sub-reps and building sales.

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  Hearst Corporation

  • Western Division Supervisor

    • Jun 1977 - Aug 1979

    Managed 15 Sales Reps

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  Hearst Corp

  • Sales Rep

    • Jun 1975 - Jun 1977

    Won numerous sales awards, including sales rep of the year

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  Hearst Corporation

  • Sales Supervisor

    • 1974 - 1976

    Managed 14 sales representatives for Hearst Publications in the Western States