Experience

• 

  StressCrete Group

  • Canada
  • Manufacturing
  • 100 - 200 Employee

  • Director, Corporate Communications

    • Mar 2023 - Present

  • Marketing Manager

    • Nov 2020 - Mar 2023

    - Developed comprehensive and actionable strategic marketing plan.- Created and Executed the go-to-market strategy for Spartan Sports Lighting. - Developed consistent brand guidelines and identities across the 6 individual companies and single overarching umbrella brand.- Initiated a company-wide internal communications strategy to align separate locations to the company’s single vision, mission, and values.- Coordinated a collaborative system with external rep agencies and key accounts to monitor and analyze customer and market insights.

  • Marketing Coordinator

    • Dec 2019 - Nov 2020

• 

  KooistraMEDIA

  • Director, Marketing & Creative

    • Jan 2015 - Jan 2020

    I worked with small and medium sized businesses, helping them to define and refine their message and present it in a compelling, informative and exciting way through photography and video.- Advised professionals & small businesses with Brand & Reputation Management- Coached clients on improving their marketing and communications plans.- Integrated creative visuals into marketing plans to increase impressions and customer interactions with my client’s brands.- Donated my time and expertise to create marketing material for charities.

  • Photographer / Director of Photography

    • Apr 2007 - Jan 2020

• 

  SVN Rock Advisors Inc., Brokerage

  • Canada
  • Real Estate
  • 1 - 100 Employee

  • Marketing Manager

    • May 2017 - Dec 2019

    - Wrote thought-leadership articles and social media on behalf of executive team.- Executed omni-channel marketing plans for property listings using both traditional and digital marketing channels.- Increased website performance over 200% and website conversions over 1000%.- Facilitated MBA consulting projects with teams from the USA and Canada.

  • Marketing Coordinator

    • Mar 2017 - May 2017

• 

  SVN CANADA INC.

  • Marketing Manager

    • May 2017 - Sep 2019

    - Improved website conversions and email newsletter subscriptions.- Advised franchisees on setting up marketing materials, digital imaging, and social media profiles.

  • Marketing Coordinator

    • Mar 2017 - May 2017

• 

  Henry's Learning Lab

  • Toronto, Canada Area, GTA

  • Instructor

    • Sep 2010 - Nov 2018
    • Toronto, Canada Area, GTA

    I teach photo and video courses, ranging from beginner camera-specific classes to advanced theory courses. Classes range from 2 - 20 people for 2-3 hours.

• 

  Henry's

  • Canada
  • Retail
  • 300 - 400 Employee

  • Senior Rental Associate

    • Aug 2013 - Feb 2015

  • Rental Associate

    • Aug 2011 - Aug 2013

  • Sales Associate

    • Feb 2010 - Aug 2011

    I helped customers find the camera that will work perfectly for their needs, as well as suggested all the bits and pieces to help make them into the photographer of their dreams.

• 

  Citadel Broadcasting

  • Producer - Tony Gates Show WJRW

    • Aug 2009 - Dec 2009

    - Advised on the launch of the WJRW-AM News/Talk station- Developed station branding and audio ID.- Developed programming ideas, booked guests, ensured interesting flow to show.- Created and maintained a social media/web presence for the show.- Created music beds, SFX, branding for the show as well as the station.

  • WLAV Morning Show Intern

    • Jun 2009 - Aug 2009

    I was in charge of the Internet and all things generally media related for the Kevin Matthews Morning Show.

• 

  Calvin College

  • Sound Technician

    • Sep 2007 - Aug 2009

    I performed live sound reinforcement for a variety of events around the college. Everything from lectures to major concerts.