Experience

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  Selfishgiving.com

  • Boston, Ma

  • Speaker & Writer

    • Dec 2004 - Present
    • Boston, Ma

    I help do-gooders, nonprofits and businesses create win-win partnerships that raise money, build stakeholder loyalty and change the world. I write about cause marketing, business giving, nonprofit branding, content marketing, social media and mobile technology. First, I try to communicate with my readers in a way that everyone will understand, regardless of their experience or education. Second, I focus on the bread and butter tactics that raise money and help marketers justify the effort and resources needed for nonprofit-for-profit partnerships. Finally, I focus on "what's next" for partnerships and how social media and mobile technology are impacting fundraising and partnerships.In 2013, I co-founded the CauseTalk Radio Podcast to better inform, educate and entertain my readers. To date, my co-host - Cause Marketing Forum's Megan Strand - and I have recorded over 100 podcasts.

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  Cause Marketing for Dummies

  • Everywhere

  • Lead Author

    • Jan 2011 - Aug 2011
    • Everywhere

    After blogging since 2004, Wiley Publishing contacted me about writing the first edition of Cause Marketing for Dummies. I co-authored the book with my friend and colleague, Joanna MacDonald.My goal for the book was similar to my blog: to keep it simple and to focus on the tactics that raise money for nonprofits and make money for businesses.During its first week of release, the book climbed to number one on Amazon's list of best nonprofit titles. It has 28 four and five-star ratings and excellent reviews.

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  Boston Medical Center

  • Director, Cause & Event Marketing

    • Jun 2004 - May 2011

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  Cambridge Health Alliance

  • Director, Corporate Relations

    • 2003 - 2004

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  WGBH

  • Director, Business Development

    • 2001 - 2002

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  Greater Boston Chamber of Commerce

  • Business Development Manager

    • 1997 - 2000

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  Arthritis Foundation - Mass. Chapter

  • Resource Development Coordinator

    • 1995 - 1997

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  Babson College

  • Adjunct Instructor of Public Speaking

    • 1995 - 1997

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  Muscular Dystrophy Association

  • Program Coordinator

    • 1993 - 1995