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Bio

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Joe Riccardi is a seasoned marketing professional with 37 years of experience in direct marketing, social media, and sales. He has held various leadership positions, including Past President & CEO at Response Media, Inc., and has a strong background in marketing strategy, team building, and customer service.

Experience

  • RESPONSE MEDIA, INC.
    • Pinellas County, Florida, United States
    • Past President & CEO
      • Dec 2019 - Present
      • Pinellas County, Florida, United States

      In December of 2019, Response Media, Inc. and Saver's Digest was sold to a group of professionals who will continue our 37 year professional tradition and reputation of results driven advertising. Response Media specializes in direct mail, digital advertising, Television and radio, graphic a...

  • Response Media/Saver's Digest
    • Tampa/St. Petersburg, Florida Area
    • President
      • Apr 1982 - Dec 2019
      • Tampa/St. Petersburg, Florida Area

      Advertising is a passion of mine and has always intrigued me even as a young adult. To be able to design an advertising program with incredible catchy headlines, strong body copy with compelling offers continues to peak my interest even after being in the business for nearly 40 years. Helping s...

    • Account Manager
      • Mar 1978 - Apr 1982
  • Lincoln Financial Group
    • 4th Street N, St. Petersburg, FL
    • Insurance Agent
      • Jan 1976 - Mar 1978
      • 4th Street N, St. Petersburg, FL

      During my tenure at Lincoln National, I began working under the Lincoln/Booth agency. There in the first year of sales with Lincoln National, I earned the titles of Rookie of the Year and Agent of the Year for 1977. My sales and customer retention were higher then even those who worked for the ...

  • American Republic Insurance
    • Tampa/St. Petersburg, Florida Area
    • Insurance Agent
      • Feb 1975 - Jan 1976
      • Tampa/St. Petersburg, Florida Area

      After passing my health & life insurance exam, American Republic was the first of two companies I worked for. During my brief employment with American Republic, I quickly excelled to the top 20 American Republic Insurance agents nationwide after only 8 months on the job. Unfortunately the j...

Education

  • 1970 - 1974
    Florida Bible College Hollywood, Florida

Suggested Services

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Industry Focus. “Marketing and Advertising”

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