Okay, let’s break it down. Joe has a solid background in electrical engineering, with skills in power systems, relays, and automation. His experience in power distribution and substation design is also notable. As an engineer, he likely has a strong foundation in electrical engineering principles. However, his entrepreneurial experience adds a layer of complexity. Considering the demand for electrical engineers in the power industry, especially in Texas, and the fact that he has a degree from Texas A&M University, a reputable institution, I estimate his hourly rate to be around $125. This rate is slightly lower than what experienced electrical engineers with similar skills might charge, but it's still competitive, especially given his location and educational background.