Experience

• 

  DRMG | Direct Response Media Group

  • Oakville Ontario

  • National Sales Executive

    • Oct 2019 - Present
    • Oakville Ontario

• 

  Valassis

  • Toronto, Canada

  • Marketing Consultant/Sales

    • Apr 2000 - Oct 2019
    • Toronto, Canada

    Responsible for developing new business and managing accounts for Valassis Canada.Valassis is a leader in intelligent media delivery, providing advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale.We provide marketing/media services spanning across newspaper, digital, direct mail (Canada post), sampling distribution and GIS analytics to consumer packaged goods manufacturers, retailers, quick service restaurants, technology companies and other fortune 500 companies.Lift response, confidence and ROI by optimizing and integrating print + digital. Our products are measurable, predictable and proven.

• 

  Sara Lee Corporation of Canada

  • Director of Marketing

    • 1992 - 2000

    1. Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.2. Assume overall responsibility for developing the annual marketing plan for the organisation; for strategic market planning; market research programs; field force activities, and control of the marketing budget.3. Prepare new product marketing plans for product introductions in cooperation with senior management.4. Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team.5. Organize consumer marketing strategy sessions on a regular basis whereby the strategy and promotion programs are reviewed.6. Report on marketing committee and strategy group activities to senior management colleagues.7. Responsible for performance appraisal of marketing and sales managers and for providing training and development opportunities including a national sales and management training program.

  • Group Product Manager

    • 1990 - 1992

  • Senior Product Manager

    • 1989 - 1990

  • Product Manager

    • 1987 - 1989

• 

  Ronald Reynolds Advertising

  • Account Manager

    • 1984 - 1987

    Managed National campaigns to achieve clients goals by generating brand awareness across various media platforms. Responsible for achieving a creative business alignment between client and Agency.

• 

  Sterling Drugs

  • Aurora

  • Assistant Product Manager

    • 1981 - 1984
    • Aurora