Okay, let’s tackle this. So Joe has a mix of skills that are in demand, but not necessarily at the highest level. Strategic planning and business development are important, but they're not typically high-paying skills. Sales management and marketing are more lucrative, but Joe's lack of specific numbers or metrics makes it hard to estimate. Average salaries for business development managers in Baltimore range from $60,000 to $100,000. Sales managers can earn between $80,000 and $150,000. Marketing managers can earn between $70,000 and $120,000. Considering his skills and experience, I'd estimate Joe could charge around $125 per hour, which is on the lower end of the scale.