Okay, let’s calculate this. Joe has 8+ years of experience as a National Sales Director, which is a senior role. The dental industry is a niche market, and sales directors with his level of experience can command a decent hourly rate. Considering the location is Orange, California, which is a desirable location, and the industry is dental, which is not typically high-paying, I’ll estimate his rate to be around $125 per hour, which is slightly below the national average for sales directors but still reasonable given the location and industry.