Bio
Experience
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Sutron Corporation
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Washington D.C. Metro Area
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Marketing and Sales Analyst
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Jan 2013 - Jan 2019
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Washington D.C. Metro Area
•Sutron Corporation designs, manufactures, and services an array of disaster alert, infrastructure security, and environmental monitoring systems around the world, and is headquartered in the Northern Virginia Technology Corridor. Sutron has ongoing contracts and projects around the world with various agencies and institutions including the United Nations, WMO, World Bank, USGS, USACE, NOAA/NWS, NASA, USAF, FedEx, Delta, Iraq Ministry of Water Resources, Kingdom of Bhutan, India Central Water Commission•Implement strategies based on marketing analysis including website restructuring, CRM database management, inbound and outbound lead generation, live chat website customer service, attending and supporting industry conferences/tradeshows, hosting industry webinars, continuing brand management, creating email campaigns, and managing RFQs •Collaborate with international sales team to develop a comprehensive and integrated marketing plan to encompass email campaigns, newsletters, multilingual collateral, set of turnkey stations, product videos/presentations, a formal product launch process, formal quoting and bidding procedure, and tradeshow scheduling/support•Constantly communicating with worldwide partners, agents, and resellers to manage symposiums and client trainings at our headquarters•Enlisted Sutron in the Google Verified Supplier test program, and became part of Google’s Advisory Board•Spearheaded Cicada ground temperature project resulting in extensive media coverage•Working remotely with web development firm to create multilingual corporate website and content management system (CMS)•Work with the our web development firm to create a mobile version of our product catalog to better support our sales team and partners while in the field •Manage a team of two for CRM organization and other support functions
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Motos For Fonos
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Washington D.C. Metro Area
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Communications and Research Associate
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Sep 2012 - Dec 2018
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Washington D.C. Metro Area
•Establishing proper network channels and support acquisition in Washington, DC, for the social enterprise's launch in Tarapoto, Peru.•Conducting research into the field of international development as it is currently related to hearing healthcare and noise abatement infrastructure.•Drafting presentations to encourage and maintain stakeholder participation and support.
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Data Killers
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Capitol Heights, Maryland
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Strategic Marketing and Communications Consultant
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Mar 2012 - Oct 2012
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Capitol Heights, Maryland
•Providing marketing strategies with a focus on B2B lead generation through online and direct approaches. •Heading and tracking the SEO campaign for the company’s two websites.•Publishing industry-related white papers and maintaining social media presence including blogging.•Creating and disseminating company initiatives through press releases.•Drafting and submitting government contract information through eBuy including RFQ’s, work past performance, technical scopes, pricing pieces, statements of work, etc. •Creating instruction manuals for complex machinery and software systems. Training staff in the use of these systems.
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Student Care Abroad
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Glendale, AZ
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Marketing Manager
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Jul 2011 - Dec 2011
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Glendale, AZ
•Headed SEO (Search Engine Optimization) and other marketing projects with an emphasis on social media and press relations.•Identified base of relevant targets for promotion by using personal contacts within the international education community. •Targeted bloggers and other types of reporters to leverage appropriate PR venues for SCA promotion and awareness.•Drafted and catalogued crucial documents for the company including: initial press releases, blog posts, partner correspondences, and the positioning statement. •Created and produced concept video to explain company mission and services.
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Sherpia, Inc.
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Washington, D.C
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Marketing Manager
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May 2011 - Aug 2011
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Washington, D.C
•Headed SEO and other marketing projects for general brand awareness. •Generated a 200% increase in unique visits to the company website using a combination of market research, SEO initiatives, social media, and general press communications. •Conceptualized and implemented the “Sherp Ourselves” program in which all departments submitted content to the website. Organized and tracked participant submissions. The program resulted in a 10% increase in overall content.•Created database of online press venues interested in promoting Sherpia.
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Zazuba, Inc.
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Washington D.C. Metro Area
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Sales and Marketing Associate
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May 2010 - Aug 2010
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Washington D.C. Metro Area
•Informed and inventoried businesses in the Washington, DC area. Enhanced the company website and services, increased business by enlisting over 30 new businesses including 2 chains.•Conducted market research to support the overall marketing plan for Zazuba in order to increase traffic to the website. •When taken on board, Zazuba was overspending on marketing. Saved the company over 50% of marketing costs by restructuring advertising. Compiled business pamphlets and created a system for in-office production as opposed to utilizing vendor services.
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Hamilton College Office of Residential Life
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Clinton, NY
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Resident Advisor
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Aug 2007 - May 2010
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Clinton, NY
•Counseled students and managed two dormitories at Hamilton College. •Organized several educational and cultural programs for my advisees including workshops on internship networking through the Hamilton Career Center and the “Beer Goggles” drunk driving prevention program with Campus Safety.
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Pangaea Adventures
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Valdez, AK
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Glacier and Sea Kayak Guide
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May 2009 - Aug 2009
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Valdez, AK
•Led hikes on the Worthington Glacier and sea kayaking expeditions in the Prince William Sound. •Provided on-site refresher training in ice climbing, kayak navigation and safety. •Completed the Wilderness Medical Associates’ First Responder Course at Cornell University.
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Reunions '08 Assisstant
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2008 - 2008
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Senator Ted Stevens
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Washington D.C. Metro Area
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Senatorial Intern
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May 2006 - Aug 2006
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Washington D.C. Metro Area
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Education
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2010 - 2011Thunderbird School of Global Management
MA, Global Affairs and Management -
2006 - 2010Hamilton College
Bachelors of Arts, Writing Major, French Minor -
2009 - 2009School for International Training
Madagascar: Culture & Society -
2007 - 2007University of California, Santa Barbara
Alaska Wildlands Studies Program
Suggested Services
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