Okay, let’s calculate this. Joe has over 17 years of experience in retail, which is a significant amount of time. His role as VP Merchandising at Hunter Douglas and VP Sales & Marketing at Levolor Lorentzen Inc. indicate a high level of responsibility. His MBA from Fairleigh Dickinson University adds to his credibility. Considering his experience, skills, and education, I would estimate his hourly rate to be around $125, which is slightly below the average rate for a retail executive with similar experience and qualifications. This rate is also in line with the average salary for a VP of Merchandising or Sales & Marketing in the United States.